- Location
- DEU - Berlin, Germany
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Closing date
- Today
- Source
- Workday
Description
Customer Engagement Training (CET) Brand Training Manager (m/f/d) Germany
Job Level: J70/90
Key Interactions: BU Leads, Sales Managers, Marketing and Medical Managers, District Managers, Sales Representatives, IDM CET Excellence Leads.
ROLE SUMMARY
The CET IDM Brand Training Manager role is responsible for Customer Engagement Training (CET) for one or more brands, Business Unit (BU) or Therapeutic Area (TA). The role is responsible for providing product and customer engagement skills training to new and existing CFCs ensuring that CFCs have the skills and knowledge required to successfully represent Pfizer in the marketplace.
As the representative of the Customer Engagement Training Team to the in market brand/BU/TA leadership, the IDM Customer Engagement Training Therapy Area and Product Training Manager role participates as a strategic partner, thoroughly understands the needs of the BU to which they are assigned, and defines, develops and delivers training services to meet the needs of the business in support of Brand Launches, new to brand training as well as ongoing training needs based on critical market needs, and other product business-related initiatives.
Serving as the subject matter expert, the role is expected to maintain up to date expertise on the therapy, market, and sales approaches associated with the assigned product/TA.
ROLE RESPONSIBILITIES
- Serve as the primary representative of the Customer Engagement Training organization, acting as a strategic partner to brand leadership to drive BU and Brand strategic priorities.
- Define both short-term and long-term training priorities for sales team for allocated Brands, in collaboration with allocated BU business and brand leadership as well as other key stakeholders.
- Develop strong relationships with Business Unit Partners, collaborating closely with Leadership, Marketing, Medical, Sales, Regulatory, and Legal teams to prioritize training needs and manage demands effectively.
- Responsible for the Development/translation/localisation and GCMA approval of learning journeys and training curricula to address brand training needs, coordinating with cross functional team members for an integrated approach to content development and mastery.
- Utilize learning technology and manage training courses using Pfizer endorsed platforms such as Microsoft Teams, PLA Platform and Qstream
- Act as a learning strategist within the AI-amplified training ecosystem, maintaining a holistic view of this ecosystem in order to prescribe targeted training elements, some of which focus on AI, in line with constantly changing business needs and colleagues’ capability gaps.
- Oversee the certification process for customer-facing colleagues according to CET core standards and local regulatory requirements.
- Lead the programme management, development, and execution of training programs in accordance with Product business strategies, BU needs, selling and coaching model constructs, and pre-determined impact and outcome metrics.
- Ability to deliver all skills related to effective customer engagement for our brands: selling skills, objection handling, effective communication, customer understanding etc.
- Ensure, whenever possible, that core Customer Engagement Training content is used. The role may serve, when required, as a training content development expert for local training At least needs Brand POAs, brand & business acceleration efforts, and dynamic training needs.
- Participate in a cross-functional team construct to form and implement Brand Training Curricula, including planning, logistics, participant management.
- Conduct and coordinate engaging training sessions, utilising Subject Matter Experts where necessary, both virtually and in person, covering product knowledge, disease states, competitive analysis, market dynamics, customer dynamics, sales techniques, and technical expertise.
- Collaborate with the wider Global Customer Engagement Training (CET IM and GCET Global Content Creation Teams) to provide local training content needs and determine suitable core content for implementation.
- Understanding CET service offerings, organizational capabilities and leverage such knowledge to analyse market and other relevant data to identify new training needs and refine existing training curriculum and recommend new trainings to optimize salesforce effectiveness.
Basic requirements
- Bachelor’s degree (scientific)
- Strong track record of success for 2 years as sales representative, trainer or marketer or related role - Assigned BU Sales and Product experience is an asset.
- Excellent stakeholder management & influencing skills at all levels.
- Evidence of successful cross-functional & cross-cultural working
- Ability to manage multiple, complex projects simultaneously.
- Ability to align knowledge with business priorities and execute strategies accordingly
Nice to have requirements
Excellent training delivery, presentation, and facilitation skills – both ‘face to face’ and ‘virtual’ at all levels.Ability to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.Competencies:Program Management: Overseeing the management, development, and execution of training programs to meet organizational needs, including the translation, localization, approval of training contents and scheduling, coordinating, and planning training sessions effectively.Impact and Influence: Strong interpersonal and communication skills, with confidence and a flexible style that positively impacts colleagues at all levels.Motivating Others: Confidence and a flexible style that positively impacts colleagues across all levels and disciplines.Business Acumen: Clear understanding of local business needs and requirements and excellent in prioritization.Strategic Agility: Ability to initiate and adapt positively to change, manage multiple complex projects simultaneously, and make decisions that positively impact business results.Cross-functional and Project Leadership: Excellent stakeholder management skills.
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