Sales Executive

Sales Executive – Job Description (Retail Supermarket)

Position

Sales Executive / Floor Executive

Reports To

Store Manager / Floor Supervisor

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Job Purpose

To ensure excellent customer service, strong product availability, and increased sales by assisting customers, maintaining shelves, and promoting store products.

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Key Responsibilities

1. Customer Assistance

• Greet and assist customers in locating products.
• Provide information about product features, brands, and pricing.
• Suggest alternative or complementary products.
• Help customers with bulk purchases or heavy items.

Example:
If a customer buys rice, suggest dal, oil, or spices.

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2. Shelf Management

• Ensure shelves are fully stocked at all times.
• Follow FIFO (First In First Out) for product rotation.
• Remove expired or damaged items immediately.
• Maintain proper shelf arrangement and category placement.

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3. Merchandising

• Arrange products as per store planogram or category grouping.
• Ensure price tags and shelf labels are correct.
• Highlight promotional and high-margin products.

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4. Sales Promotion

• Inform customers about:
  • Ongoing discounts
  • Combo offers
  • Seasonal promotions
• Encourage purchase of store private label products (if available).

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5. Stock Monitoring

• Monitor fast-moving items.
• Inform store manager or purchase team about low stock items.
• Assist in stock receiving and shelf replenishment.

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6. Store Cleanliness

• Maintain clean shelves and aisles.
• Ensure products are well aligned and visually appealing.
• Keep the department organized.

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7. Billing Support

• Guide customers to billing counters.
• Help during rush hours with packing or queue management.

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8. Inventory Support

• Assist in physical stock audits.
• Help in counting and verification of stock.
• Report stock discrepancies.

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Daily Tasks

• Check shelves at opening time.
• Refill empty racks.
• Ensure price labels are correct.
• Assist customers throughout the day.
• Monitor stock levels.
• Maintain display cleanliness.
• Assist in closing inventory check.

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Skills Required

• Good communication skills.
• Basic product knowledge.
• Customer service orientation.
• Ability to work in a fast-paced retail environment.
• Basic math skills.

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Preferred Experience

• 1–2 years in supermarket / retail store sales.

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Performance KPIs

KPI	Measurement
Customer assistance quality	Customer feedback
Shelf availability	% shelves filled
Sales contribution	Department sales
Upselling success	Add-on products sold
Store cleanliness	Supervisor inspection

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