Email Marketing Manager

Role Overview

We are looking for an experienced and proactive Email Marketing Manager to join our growing team in Prague.
In this role, you will take ownership of email marketing activities across multiple brands and markets, managing campaigns from planning and execution to performance analysis and optimisation.
We are looking for a hands-on professional with a strong understanding of email deliverability, domain management, sender reputation, and large-scale email campaigns.
You will work closely with our Marketing, Acquisition, and Creative teams to develop effective email strategies, improve campaign performance, and drive traffic, engagement, and conversions.

Key Responsibilities

• Plan, manage, and execute email marketing campaigns across multiple brands, domains, and markets.

• Develop and maintain daily, weekly, and monthly email marketing calendars.

• Take ownership of the full campaign lifecycle, including audience segmentation, content preparation, testing, scheduling, and performance monitoring.

• Manage email marketing platforms such as SendGrid, Elastic Email, Brevo, DotDigital, or similar.

• Oversee email deliverability, domain reputation, IP warm-up, and inbox placement.

• Monitor and optimise email authentication settings, including SPF, DKIM, and DMARC.

• Identify and resolve email deliverability issues, including spam filtering, bounce rates, and sender reputation problems.

• Manage email databases, mailing lists, audience segmentation, and data hygiene.

• Collaborate with designers and content teams to create engaging email campaigns aligned with brand guidelines.

• Develop and optimise email content, subject lines, and calls to action to improve engagement and conversions.

• Conduct A/B testing and continuously improve campaign effectiveness.

• Track and analyse key performance metrics, including deliverability, open rates, CTR, conversions, FTDs, and ROI.

• Prepare regular performance reports with actionable insights and recommendations.

• Work closely with Acquisition and Affiliate Marketing teams to support traffic generation and revenue growth.

• Ensure email marketing activities follow relevant data protection regulations and responsible marketing practices.

• Identify opportunities to improve existing processes, introduce automation, and increase overall campaign efficiency.

Skills & Experience

• Proven experience in email marketing, ideally in a managerial or senior specialist role.

• Previous experience in iGaming, online casino, sports betting, or affiliate marketing.

• Strong hands-on experience with email marketing platforms such as SendGrid, Elastic Email, Brevo, DotDigital, or similar.

• Solid understanding of email deliverability, domain warm-up, IP reputation, and spam prevention.

• Experience managing multiple domains, brands, and high-volume email campaigns.

• Good knowledge of email authentication protocols, including SPF, DKIM, and DMARC.

• Experience with campaign planning, audience segmentation, mailing lists, and database management.

• Ability to independently set up, launch, monitor, and optimise email campaigns.

• Strong analytical skills and experience tracking email marketing KPIs.

• Understanding of acquisition and affiliate marketing metrics, including FTDs, conversion rates, EPC, and ROI.

• Experience with A/B testing and campaign performance optimisation.

• Ability to work with designers, prepare creative briefs, and ensure brand consistency.

• Good copywriting skills and experience adapting email content for different audiences and markets.

• Strong organisational skills, attention to detail, and ability to manage multiple campaigns simultaneously.

• Good command of English.

Nice to Have:

• Basic HTML/CSS knowledge for editing email templates.

• Experience with email automation and customer journey workflows.

• Experience using AI tools for content creation and campaign optimisation.

• Familiarity with GDPR and responsible gambling marketing requirements.

• Knowledge of additional languages.

• Experience building or improving email marketing processes from scratch.

What We Offer

• Opportunity to join a growing international iGaming company.

• A dynamic, collaborative, and supportive working environment.

• The opportunity to take ownership of email marketing activities and directly influence business results.

• Freedom to introduce new ideas, tools, and strategies.

• Collaboration with experienced professionals across Marketing, Acquisition, and Creative teams.

• Competitive salary based on experience.

• Opportunities for professional growth and career development.

• An international team that values initiative, creativity, and results.