GTM Project Manager

Overview

Support the GTM Lead in translating company strategy and AOP priorities into actionable, measurable, and sustainable AS&D execution.

The role will provide dedicated ownership for strategic initiatives including: SOG Priorities, Strategic Projects

Responsibilities

1. GTM Strategy Deployment

• Support GTM Lead in translating company direction and AOP priorities into execution roadmaps.
• Convert strategies into clear workstreams, milestones, KPIs, owners, and execution requirements.
• Identify business opportunities, execution gaps, and key risks.
• Prepare business (GTM Monthly) reviews and recommendations for management decision-making.

2. Drive AS&D Strategic Priorities

Lead deployment, tracking, and continuous improvement of the SOG priorities:

Key Accountability

• Drive target deployment, coverage and outlet productivity
• Drive acquisition, activation, retention and productivity
• Drive distribution and execution compliance
• Drive placement, compliance and execution quality

3. Strategic Project Management

Own end-to-end management of key projects including: Distribution, Visibility, Core KPI

Responsible from project design → pilot → implementation → performance tracking → sustainment.

4. Role as GTM Project Integrator

Act as the central coordination point connecting strategy with execution across:

GTM ↔ TMK ↔ Sales ↔ Control / Finance ↔ IT ↔ Supply Chain ↔ Sales Capability

• Align objectives, ownership, milestones and deliverables across functions.
• Establish project governance and working routines.
• Facilitate cross-functional project meetings.
• Track actions, issues, risks and decisions.
• Coordinate resolution of execution barriers.
• Ensure supporting data, systems, processes and resources are ready for implementation.
• Escalate major risks and decisions to GTM Lead.
• Conduct market visits to validate execution and collect field feedback.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering or related field; MBA is an advantage.
• Minimum 5 years of experience in GTM, AS&D, Sales, Commercial Strategy, Trade Marketing, Sales Operations or Project Management.
• FMCG experience preferred.
• Strong understanding of sales execution, distribution, outlet development and Perfect Store.
• Proven cross-functional project management experience.
• Strong analytical and problem-solving capability.
• Strong stakeholder influencing and communication skills.
• Good Thai and English communication and presentation skills.
• Strong Excel and PowerPoint capabilities; Power BI is preferred.