Mandarin Speaking Go to Market Manager (Retail/Electronics/International)

Our client is a well-established international consumer electronics and home appliances company with a strong presence across South Africa and the broader Southern African market. Their diverse product portfolio includes televisions, refrigerators, washing machines, air conditioners and other household appliances.

With an extensive retail distribution network and operations spanning multiple African markets, our client has established a competitive position within the consumer electronics industry. The business continues to focus on innovation, product development and expanding its market presence across the region.

  

Role Overview:

Responsible for the end-to-end GTM (Go-To-Market) strategy and execution for TV products across major chain retail and high-end standalone store channels in South Africa. Deliver localized product and commercialization strategies and hold overall accountability for business results.

  

Job Type: Fulltime | Permanent

Location: Johannesburg/Cape Town

Work Type: Onsite

  

Requirements

Professional Competencies:

Possess a keen insight into market demands and products, along with a strong sense of innovation and learning agility to quickly master new information and methodologies. Highly responsible, a strong team player, and resilient under pressure, with the ability to thrive in a fast-paced, high-pressure work environment.

   

Educational Background:

• Bachelor's degree or above. CET-6 (College English Test Band 6) or equivalent. Candidates with proficiency in both written and spoken English communication are highly preferred.

Work Experience:

• 3+ years of relevant experience in channel management, product management, or related fields is highly preferred.

Professional Skills:

• Excellent cross-functional communication and coordination skills, with the ability to collaborate effectively with product lines and supply chain teams. Strong logical thinking and problem-solving abilities to quickly identify and resolve business issues.
  

Data & Analytical Skills:

• Strong data processing and analysis capabilities. Proficient in using Office software and AI tools for data analysis, and able to draw actionable conclusions to support decision-making for product lines and business teams.
     

Responsibilities

Market Insights & Product Planning:

• Based on insights into the South African market (consumer demand, competitor analysis, price segment distribution) across major chain retail and high-end standalone stores, collaborate with the product planning department and product lines to define annual product roadmaps and SKU portfolio strategies. Provide reverse feedback to drive localised product optimization and cost control, building a regionally competitive product matrix. 

Product Lifecycle Management:

• Take full responsibility for the TV product lifecycle. Collaborate with the Marketing Department to develop sales toolkits and drive product sales across markets. Conduct data analysis and summaries based on product performance in each market and hold accountability for TV business performance within major chain and high-end standalone store channels.

Cross-functional Collaboration & Execution:

• Act as the bridge between Sales and Marketing for major chain and high-end standalone channels, synchronising requirements and resources. Support regional marketing teams in executing various promotional campaigns and consolidate regional product operation methodologies. 

Integrated Marketing & Retail Management:

• Coordinate and follow up on integrated marketing promotions and terminal (retail) management execution for major chain retail and high-end standalone store channels in the South African market.

Brand & Product Launch:

• Drive product introduction and launch activities for our client’s brand TVs, as well as new product categories, within the South African major chain and high-end standalone store channels.