Data & Analytics Lead

About Advantage HQ

Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.

We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.

Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.

We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.

The Opportunity

As Advantage HQ continues to scale, data and analytics are becoming increasingly important to how we operate, make decisions, and drive growth.

We need a leader who can turn complex data into clear insights, build reliable analytics infrastructure, and establish the measurement systems that help our teams understand what is working, what is not, and where to focus next.

The Director of Data & Analytics will lead our data strategy, analytics function, and measurement infrastructure across the business. You will work closely with leadership and cross-functional teams to improve visibility into performance, strengthen decision-making, and ensure our data capabilities scale alongside the organization.

This role goes beyond reporting. You will build the systems, standards, and analytical capabilities that connect data to business outcomes.

What You'll Own

Build the data and analytics foundation

You will establish the data infrastructure, reporting standards, and analytical frameworks needed to support a growing, multi-channel organization.

You will improve data quality, consistency, accessibility, and reliability while ensuring teams can trust the information they use to make decisions.

Drive business and performance insights

You will translate complex datasets into actionable insights that support business strategy, client outcomes, media performance, creator partnerships, and operational efficiency.

You will identify trends, uncover opportunities, investigate performance gaps, and help leadership understand the factors driving growth and profitability.

Develop measurement and attribution capabilities

You will strengthen how we measure performance across paid media, creative, creator partnerships, affiliate distribution, and customer acquisition.

You will improve reporting and measurement frameworks to help teams understand channel effectiveness, creative performance, customer acquisition costs, return on ad spend, and other key business metrics.

Build scalable analytics systems

You will identify gaps in existing reporting and analytics workflows and develop solutions that reduce manual work, improve visibility, and support faster decision-making.

You will partner with engineering and technology teams to improve data pipelines, dashboards, automation, and integrations across our systems.

Lead and develop the analytics team

You will lead, mentor, and develop data analysts, analytics engineers, and other relevant team members.

You will establish clear expectations, analytical standards, and accountability while building a team that delivers reliable insights and meaningful business impact.

Partner with cross-functional leadership

You will work closely with media, creative, creator partnerships, finance, operations, and executive leadership to align analytics priorities with business objectives.

You will help teams move beyond descriptive reporting toward better forecasting, experimentation, performance optimization, and data-informed decision-making.

Establish a data-driven operating culture

You will build processes that make data a consistent part of how the organization operates.

You will promote clear KPI definitions, reliable reporting, analytical rigor, and a shared understanding of performance across teams.

Who You Are

You are an experienced data and analytics leader who understands both the technical foundations of data and its practical application to business decisions.

You know how to build scalable analytics capabilities, develop strong teams, and translate complex information into clear recommendations for senior stakeholders.

You are comfortable working in a fast-growing environment where systems and processes need to evolve quickly. You can balance strategic leadership with hands-on problem-solving when needed.

You care about data accuracy, but you also understand that the ultimate value of analytics comes from improving decisions, performance, and business outcomes.

Experience We Value

• 8+ years of experience in data analytics, business intelligence, data engineering, performance analytics, or a related field, including leadership experience.
• Experience building or scaling a data and analytics function.
• Strong SQL skills and experience working with modern data warehouses and analytics infrastructure.
• Experience with BI and visualization tools such as Looker, Tableau, Power BI, or similar platforms.
• Experience designing dashboards, KPI frameworks, reporting systems, and performance measurement processes.
• Strong understanding of marketing analytics, paid media measurement, attribution, customer acquisition, and e-commerce performance.
• Experience working with large, complex datasets from multiple platforms and business systems.
• Familiarity with data pipelines, ETL/ELT processes, data modeling, and data quality management.
• Experience managing, mentoring, and developing analytics professionals.
• Strong business judgment and the ability to communicate analytical findings to non-technical stakeholders.
• Experience in an agency, DTC, e-commerce, performance marketing, or high-growth technology environment is valuable.
• Familiarity with AI-driven analytics, predictive modeling, experimentation, or marketing measurement solutions is a plus.

Why Join Advantage HQ

This is an opportunity to shape the data and analytics capabilities behind a rapidly growing, creator-led growth organization.

You will have significant ownership over how we collect, structure, measure, and use data across the business. Your work will directly influence strategic decisions, operational efficiency, media performance, and our ability to scale.

You will help build the analytical foundation that connects our media spend, creative output, creator network, proprietary technology, and client outcomes into a clearer picture of business performance.

Location

Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.

We care far more about ownership, judgment, analytical rigor, and execution than geography.

If you're excited about building scalable data systems, leading high-performing analytics teams, uncovering insights that drive growth, and helping a rapidly growing organization make better decisions, we'd love to hear from you.