- Salary
- $1k – $1k/mo
- Location
- South Africa · Colombia · Argentina
- Workplace
- Remote
- Type
- Full-time
- Department
- VA/EA
- Seniority
- Senior
- Source
- Lever
Description
Overview
We are seeking a Senior Social Media Marketing Manager to take full ownership of the company’s social presence, content strategy, and campaign execution — with a strong focus on LinkedIn as the primary growth channel. This is a high-impact role for someone who goes beyond posting content — we are looking for a strategic thinker who understands how to drive engagement, generate leads, and build a brand through content. The ideal candidate is both creative and analytical, with strong experience in HubSpot, campaign management, and performance-driven marketing.
Key Responsibilities
Strategy & Growth
● Own and execute the overall social media strategy
● Drive brand awareness, engagement, and lead generation
● Identify content opportunities, trends, and growth levers
● Continuously optimize based on performance data
Platform Management
● Lead social media across:
○ LinkedIn (PRIMARY focus)
○ TikTok, Instagram, Facebook
● Ensure consistent brand voice and positioning across platforms
Content & Creative Direction
● Plan and oversee content calendars aligned with business goals
● Design and create high-quality visual content
● Direct and execute short-form video content
● Write compelling, conversion-focused copy
Campaign & Funnel Management
● Build and manage campaigns in HubSpot (ESSENTIAL & NON-NEGOTIABLE)
● Align content with marketing funnels and lead generation efforts
● Track performance and optimize campaigns accordingly
Analytics & Performance
● Monitor key metrics (engagement, reach, conversions, leads)
● Report on campaign performance and provide insights
● Continuously test and iterate on content and strategies Requirements
● Strong experience with HubSpot (NON-NEGOTIABLE)
● Proven experience in senior-level social media or digital marketing role
● Demonstrated success in LinkedIn marketing and growth
● Strong understanding of content strategy + marketing funnels
● Experience with video editing and visual content creation
● Excellent written English and copywriting skills
Nice to Have
● Experience running paid campaigns (LinkedIn / Meta ads)
● B2B marketing experience
● Experience working with founders or personal brands
● Basic design tools (Canva, Adobe Suite, etc.)
What Success Looks Like
● Increased engagement and growth across LinkedIn
● Consistent, high-quality content output
● Measurable contribution to lead generation and pipeline growth
● Strong alignment between content and overall business goals
Skills
HubSpot
