Digital Marketing Experience Lead

Your Opportunity

The Marketing Experience Team (MXT) sets the experience standards, patterns, and guidance that enable teams across the company to deliver consistent, high-quality client experiences at scale.

 

As the Digital Marketing Experience Lead, you will own and evolve marketing experience standards across channels (web, email, mobile app, and social). You’ll operate as a strategic advisor—translating complex UX, content, and technology concepts into clear best practices that accelerate delivery and improve consistency across experiences. This is a senior, highly cross-functional role focused on influence, enablement, and adoption (not day-to-day channel execution).

What You’ll Do

• Own and evolve marketing experience standards across digital channels (web, email, mobile app, social).
• Act as a strategic advisor and consultant to web, email, and digital marketing teams—guiding decisions toward consistent, client-centered experiences.
• Translate complex UX, content, and technology topics into clear standards, patterns, and best practices that teams can apply quickly.
• Partner cross-functionally to enable faster, more scalable experience delivery through reusable guidance and frameworks.
• Influence adoption of standards through enablement, communication, and stakeholder alignment (success measured by consistency and uptake, not direct execution).

About the Marketing Experience Team (MXT)

• Defines and unifies digital experience standards across channels to ensure consistency in look, feel, UX, and design practices.
• Sets channel requirements and guidance spanning web, email, mobile app, and social.
• Builds scalable assets—design systems, templates, modules, and reusable components—plus tooling and frameworks used by marketing teams at scale.
• Supports a large footprint including ~28 websites and high-volume email programs across the organization.

What you have

• 10+ years of relevant experience spanning UX design, interaction design, content strategy, and/or digital marketing experience roles.
• Demonstrated experience influencing experiences across multiple channels (email, web, mobile app).
• Strong expertise in content strategy and structure, information architecture, and taxonomy.
• Experience leveraging and advancing design systems; proficiency with Figma.
• Comfortable operating as a technology-savvy strategist—you understand (conceptually) how front-end/back-end systems, authoring tools, and MarTech platforms work (coding not required).
• Ability to communicate clearly and build alignment across functions through guidance, standards, and enablement.

Preferred Qualifications

• Experience creating standards, templates, or reusable components that enable other teams to deliver at scale.
• Familiarity with AI capabilities and practical applications that support client-facing experiences, workflow acceleration, and content discovery.
• Experience partnering with vendor teams and/or working in large, matrixed enterprises.