Trade Marketing Manager

Trade Marketing Manager, UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE  

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be. 

The Role:

As the Trade Marketing Manager you’ll be at the forefront of building strong partnerships with wholesale clients and delivering innovative brand experiences across both in-store and online environments. You’ll support commercial objectives through omnichannel execution, ROI discipline, and close collaboration with Sales, Commercial, and Marketing teams. This role is perfect for someone who thrives in a dynamic environment, enjoys cross-functional projects, and is passionate about driving brand and business growth.

Your Impact:

• Develop and execute trade marketing programs and calendars aligned to seasonal brand campaigns
• Deliver bespoke campaigns that support wholesale partners and drive conversion
• Support seasonal trade launches with toolkits, presentations, and materials
• Implement campaigns for Shop-in-Shop, POS, and wholesale distribution initiatives
• Build strong relationships with wholesale partner marketing and VM teams
• Collaborate closely with Sales, Commercial, and regional marketing stakeholders
• Manage external agencies to ensure quality and value delivery
• Track and manage the trade marketing budget, ensuring cost-effective initiatives
• Provide regular budget updates and post-activity ROI reporting
• Maintain marketing critical paths and integrate with wider business timelines
• Leverage retailer and consumer insights to shape trade initiatives
• Support community-building initiatives relevant to market strategy
• Lead and develop field or experience teams, fostering collaboration and high performance

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• Reliable, ambitious, and tenacious in your approach.
• Creative, innovative, and strive to deliver ideas that are outside of the box but align with both the overall brand identity and commercial objectives.
• Team player with strong communication skills (written and verbal).
• Deadline-driven and detail-oriented.

We would Love to Hear from People with:                

• Fluent in English and Spanish (Additional languages, such as Portuguese is an advantage)
• Marketing related degree
• Retail Fashion or footwear experience is advantageous
• Experience in a brand marketing department with relevant focus on trade marketing (local or regional level)
• Proficient in Microsoft applications
• Build good relationships with internal teams by understanding the needs of the local market and specific accounts.

What We Will Give You: (not all applicable for every role)

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• 30 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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