- Location
- UK Remote
- Workplace
- Remote
- Type
- Full-time
- Department
- Global Sales
- Seniority
- Director
- Experience
- 25+ years
- Source
- Lever
Description
The Head of Channel Demand and Digital is responsible for designing and executing a unified, partner-led demand generation strategy that drives pipeline growth, accelerates revenue through the channel, and amplifies the company’s go-to-market effectiveness.
This role brings together channel marketing, campaign leadership and digital marketing into a single function, owning the full lifecycle of demand creation through partners, from strategy and segmentation to execution, optimization, and measurable pipeline impact. This includes ownership of MDF strategy and investment governance to ensure partner marketing spend is directly tied to measurable pipeline and revenue outcomes. This role prioritizes strategic demand creation and pipeline impact over tactical execution, with a strong emphasis on scaling partner-driven growth through disciplined investment and campaign excellence
You will act as a force multiplier across the partner ecosystem, ensuring campaigns are scalable, repeatable, data-driven, and tightly aligned with sales and partner priorities. This role exists to turn our partner ecosystem into a true demand engine—scaling pipeline creation, improving conversion, and amplifying our go-to-market impact through coordinated, data-driven campaigns.
