Home Health Marketing Liaison

Description

Join Our Caring Community!

At We Care Home Health, we’re more than just a healthcare provider — we’re a compassionate, collaborative team committed to delivering exceptional care to clients in their homes. Every member of our team plays an essential role in our mission, and we foster a supportive, empowering culture where you can grow personally and professionally.

Why You’ll Love Being Part of Our Team

As a Home Health Marketing Liaison, you’ll have the opportunity to build meaningful connections within the surrounding communities while helping patients access high-quality care. We believe in open communication, teamwork, and creating a work environment where your contributions truly matter. If you’re passionate about healthcare, relationship-building, and making a difference, this is the role for you!

The Role: Home Health Marketing Liaison

We are seeking a dynamic, goal-oriented Home Health Marketing Liaison to join our growing team. This role is central to our success and focuses on strengthening referral relationships, expanding our community presence, and supporting the delivery of exceptional home health services.

Key Responsibilities:

• Participate in marketing operations and execute strategic outreach initiatives
• Assist in developing systems for ongoing market assessment and strategic marketing plans aligned with agency growth goals
• Build and maintain professional, collaborative relationships with referral sources, including hospitals, skilled nursing facilities, assisted living facilities, physician offices, and other medical providers
• Collaborate with the management team on strategic planning to improve services and meet the evolving needs of our clients and community
• Stay informed about the agency’s market position, referral patterns, and competitor landscape
• Maintain current information on available community resources to support clients and staff
• Support the agency's annual evaluations related to marketing, program development, and growth initiatives
• Prepare timely and accurate reports on marketing activities and referral trends
• Partner with clinical staff to ensure a unified message and seamless coordination of care across all touchpoints

What’s In It for You?

• Competitive base salary with performance-based uncapped bonus structure
• Mileage reimbursement
• Paid orientation, training, holidays (as applicable)
• Accumulating sick leave
• Company-matching IRA (up to 3%)
• Spot bonuses through our employee recognition platform
• Full-time employees (24+ hours/week) eligible for medical, dental, vision, life insurance, and AD&D coverage options with vacation accrual
• A positive, empowering team environment that supports your personal and professional growth

Our Commitment to Diversity & Inclusion

We Care Home Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are based on qualifications, merit, and business needs without regard to race, religion, color, sex, gender identity, sexual orientation, age, disability, veteran status, or other legally protected status.

Are you ready to join a dynamic team and build on your previous experience in marketing and sales as a Home Health Marketing Liaison?
Apply today — we’d love to hear from you!

Requirements

 What We’re Looking For:

• Bachelor’s degree in business, marketing, healthcare administration, or a related field (preferred)
• Previous healthcare marketing, sales experience, and/or referral generating — home health or hospice strongly preferred
• Demonstrated knowledge of home health regulations, compliance requirements, and payer systems
• Established contacts and experience working with referral sources such as hospitals, Rehabs, SNFs, ALFs, and physician offices
• Strong sales and negotiation skills with a proven track record of generating referrals
• Solid understanding of insurance plans, including Medicare, VA, and private insurers
• Professional appearance with excellent verbal and written communication skills
• Strong organizational skills with the ability to work independently and as part of a collaborative team
• Flexibility, assertiveness, and a commitment to exceptional service delivery