Senior Manager, Integrated Marketing Strategy

Senior Manager, Integrated Marketing Strategy

Location: Fully remote, with occasional travel

Reports to: VP, Corporate Marketing and Communications

Ren is on a mission to make sure every dollar meant to do good finds its way there. As Senior Manager, Integrated Marketing Strategy, you will be the analytical and operational engine behind Corporate Marketing and Communications for Ren, Renaissance Charitable Foundation (RCF), and American Endowment Foundation (AEF). You'll be the person who makes paid media, content, and the website work together to drive growth. We're looking for someone sharp, structured, and obsessed with what the data is telling them, who can direct agency partners, own a conversion funnel, and translate channel data into a clear weekly view of what's working.

Duties and Responsibilities

Own Integrated Strategy

• Own integrated campaign coordination across paid, content, and earned channels, keeping every channel aligned to a single set of priorities
• Own SEO and AEO execution, surfacing search and LLM demand signals, and keyword and topic intelligence, that inform content strategy
• Maintain the campaign calendar and briefing process across content, paid, and PR, so every team is building toward the same moments in syn

Own Paid Media and Conversion

• Direct paid media agency’s execution day to day: briefs, budget pacing, testing, and performance reviews
• Own the path from advisor engagement to conversion in partnership with marketing operations, initiating lead conversion experiments to improve website performance
• Own the roadmap for improving website conversion architecture: landing pages, form fills, and CTA optimization

Own Performance Reporting

• Consolidate performance reporting across channels into a clear, weekly view for leadership
• Build and maintain the KPI framework, tracking metrics like branded search volume, MQL volume, and paid media efficiency against benchmarks
• Build and maintain the reporting infrastructure (GA4, Looker Studio, and related tools) that makes this data accessible and trustworthy
• Surface insights and recommendations from the data, not just the numbers, flagging what's working, what isn't, and what to test next
• Monitor CPM/CPA benchmarks and paid media efficiency, and recommend where to reallocate budget accordingly

Ideal Profile & Attributes

• 7-9 years in integrated marketing, growth marketing, or marketing operations
• Strong analytical fluency: comfortable in GA4, Looker Studio, and Google Search Console (or similar), and able to turn data into a clear point of view
• Experience directing an agency's day-to-day execution, briefs, budget, and performance accountability
• Hands-on experience with conversion optimization: landing pages, form architecture, and CTA testing
• Familiarity with SEO and keyword research, and how search intent should inform content strategy
• Detail-oriented and highly organized, someone who can hold multiple workstreams to the same goal without losing precision on any one of them
• Bachelor's degree required