Assistant Consumer Engagement Manager

## Description

Key Responsibilities

Marketing Planning, Calendar and Campaign Implementation

• Monitor beauty communication and social/digital landscape

• Coordinate and executing brand omni-channel marketing programs

• Manage and execute campaigns by partnering with in-market Education, Commercial, and DCM teams to align and achieve business goals

• Deliver and execute in-market marketing strategies including key selling points of new products, social story-telling to reflect consistent message across touchpoints and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4 Marketing

Social & Digital Marketing and Communication Execution

• Support SEA4 Marketing Lead to execute Social, Digital & CRM plans, follow-up on the implementation of media and communication plan in alignment with project KPIs

• Ensure effective execution of Content Calendar, digital asset localization, brand social communication across brand social pages, website, SEO, and email marketing implementation

• Manage localization asset approvals. Adapt and execute social/digital local creative briefs

• Ensure all marketing materials comply with brand guidelines

• Coordinate artwork, translations and production timelines

• Identify any emerging social media trends to maximize campaign effectiveness to support customer acquisition, retention, and reactivation programs

• Analyze campaign performance across CRM, paid media, social and e-commerce, provide recommendation where necessary based on key metrics

• Identify consumer insights and recommend optimization opportunities.

• Monitor campaign KPIs includes reach, engagement, conversion and ROI.

• Translate market learnings into future marketing recommendations.

PR/ KOL and Community Management

• Responsible to execute In-Market KOL and PR Plans and develop content ideas & topics for editorial write-ups, press discussions, key monthly highlights

• Identify suitable KOL personas, work with KOLs on content and social with asset briefs

• Ensure to maintain and establish relationships with in-market KOLs for regular support, campaign focus, and project collaboration

• Monitor influencer performance, ensure timely update of Traackr platform and provide improvement based on learnings.

Marketing Operations Management

• Maintain close contact with the in-market Education on current and upcoming programs to assure alignment with marketing calendar and accurate information is reflected

• Support the in-market Online team to execute e-commerce mega campaigns

• Prepare feedback and update the SEA4 Marketing Pod Lead on any recommended

improvements or changes

• Execute targeted consumer offerings cascaded by SEA4

• Monitor the consistent implementation of all kinds of communication in a timely manner

• Consolidate report and analyses marketing activities for SEA4 Brand

• AI/Digital Innovation (Future-proof) to improve content, identify trends and campaign efficiency

Budget Compliance and Follow-Up

• Deliver and execute all marketing activities within the allocated budget cascaded from SEA4

• Track campaign spending and monitor budget utilization.

• Manage purchase requests and invoices. Ensure timely PO submission (No PO No Job)

• Identify cost efficiencies & cost savings through organic partnership opportunities.

Others

• Complete any tasks, projects and other corporate activities as appropriate

## Qualifications

Qualifications / Knowledge

• Degree in Marketing is preferred

• Minimum 7 years working experience in marketing, preferably worked in a fast-paced retail/sales company

• At least 3 years of people management experience.

Person Specification

• Good communication skills and excellent in both written and oral English

• Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations

• Beauty marketing experience within makeup/skincare metier with understanding of Social Digital, eCommerce era

• Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment

• Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must

• Ability to develop creative, effective, measurable marketing initiatives

• Good knowledge in Microsoft Office software applications

• Task and result oriented