- Salary
- $100k – $115k
- Location
- Head Office (6300 Steeles Ave W, Woodbridge, ON L4H 1J1), Canada
- Type
- Full-time
- Department
- Marketing
- Seniority
- Lead
- Source
- Workday
Description
Title: Team Leader, Communications
Department: Communications and Government Relations
Location: 6300 Steeles Ave West, Woodbridge
Total Potential Compensation: $100,000-$115,000
Position Summary:
The Team Leader, Communications provides day-to-day leadership for the organization’s digital communications, media relations, sponsorship, advertising and content activities. This role guides a team of communications professionals, aligns priorities to business objectives, and ensures communications are timely, accurate, audience-focused and consistent with 407 ETR’s brand, reputation and service standards.
Duties and Responsibilities:
Lead, coach and support communications professionals responsible for digital communications, media relations, sponsorships, advertising and content delivery.
Set clear priorities, coordinate workload planning and ensure deliverables are completed on time, aligned to business needs and consistent with 407 ETR’s standards.
Support team effectiveness by providing guidance, feedback, knowledge sharing and input into development and performance discussions.
Act as an escalation point for operational issues, competing priorities and resource challenges, using sound judgement to recommend practical solutions.
Lead integrated content planning and editorial calendar development across paid, earned, shared and owned channels.
Develop, review and support communications materials, including digital content, media materials, advertising copy, executive messages, employee communications and customer-facing updates.
Lead proactive media relations activities and support reactive media, issues and reputational matters in partnership with Government Relations, as required.
Review digital, media, sponsorship and advertising reporting, using insights to improve communications effectiveness, audience engagement and service delivery.
Partner with leaders, business units and cross-functional teams to deliver communications approaches that support organizational priorities, customer experience and stakeholder trust.
Coordinate with external agencies, creative partners, vendors and community partners to support campaign delivery, sponsorship activations and communications initiatives.
Maintain awareness of communications trends, digital tools, media landscape changes and audience insights to strengthen recommendations and channel effectiveness.
Identify process improvements that enhance efficiency, collaboration and service delivery.
Perform other related duties as assigned.
Qualifications:
Eight (8) or more years of progressive experience in communications, digital marketing, public affairs, media relations, advertising, sponsorships or corporate communications.
University degree in communications, journalism, marketing, public relations, business or a related field; a post-graduate certificate in public relations, communications, sponsorships or events is considered an asset.
Demonstrated experience leading, coaching and coordinating communications professionals in a fast-paced, deadline-driven environment.
Proven ability to set clear direction, support accountability, exercise sound judgement and create an inclusive, collaborative team environment.
Strong knowledge of digital communications, including website management, social media, mobile applications, content management systems, analytics and emerging digital trends.
Experience developing and executing multi-channel communications, sponsorship and advertising campaigns.
Exceptional writing, editing and storytelling skills, with the ability to tailor content for digital, executive, employee, customer, public and media audiences.
Strong understanding of media relations, including media monitoring, story development, pitch coordination, issues management and reputational considerations.
Proven ability to build trusted relationships with leaders, business partners, community organizations, agencies, vendors and media contacts.
Strong organizational and project management skills, with the ability to manage competing priorities, coordinate resources and deliver high-quality work with attention to detail.
Strong copywriting, editing and proofreading skills; knowledge of CP Style is required.
Proficiency with Adobe Creative Cloud, including Photoshop, Illustrator and InDesign; proficiency in Canva is also required.
Demonstrated professionalism, discretion, adaptability and ability to work both independently and collaboratively.
Ability to work flexible hours, including evenings and weekends, as business needs require.
We are actively seeking to fill this role as it is a current vacancy.
About 407 ETR
Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
407 International Inc. is the sole shareholder of 407 ETR and is owned by:
Cintra Global S.E., a subsidiary of Ferrovial S.A. (48.29%)
Canada Pension Plan Investment Board (CPP Investments) and other institutional investors with non-controlling interests (44.20%)
Public Sector Pension Investment Board (PSP Investments) (7.51%)
Learn more at 407etr.com
Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole.
Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive.
Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.