Founding Growth, Consumer Brand Vertical

Location: San Francisco (in-person), remote-US considered for exceptional candidates

Type: Full-time

Reports to: CEO/Co-Founder

About the role

VideoGen is used by 5M+ people in 190 countries. We are hiring a founding growth lead for our consumer brands vertical (CPG, retail, and ecommerce/DTC).

We offer B2B AI marketing software for consumer brands. We sell horizontally through PLG (self-serve, many kinds of users).

Your main job is growing our consumer-brand B2B angle: help us win over the marketers and creatives at those companies and agencies that make ads and buy creative tools.

You'll become the in-house expert on how those brands make ads, how VideoGen can help, and how we can acquire more consumer brands as customers. You will help us turn early signals into repeatable traction, and scale our marketing budget to $1M/year+ after Series A.

What you'll do

Always:

• Use VideoGen the way a consumer brand marketer or creative would and provide detailed product feedback.
• Talk to users, customers, and prospects to capture product and market insights.
• Set clear goals and communicate with leadership.
• Decide what we do in-house vs with vendors and manage marketing vendor relationships.
• Use AI coding agents (e.g., Cursor) to research, run analysis, and build internal tools/automations.

Pre-Series A:

• Manage our lightweight marketing channels: Email, SEO, organic, affiliate.
• Lead small growth experiments to generate insights or incremental revenue.
• Create foundational marketing materials (ICPs, Personas, Sales Decks, etc.).

Post-Series A:

• Run a comprehensive marketing loop (SEO, paid social, search, influencers, PR, etc.) to build awareness and drive conversions among our target customers.
• Set growth targets with leadership, execute, and hold the team accountable.
• Help build and manage a small in-house growth team.

What we're looking for

• You have experience producing or managing ads (ideally video) for a consumer brand.
• You can be an opinionated advocate for consumer brands.
• You have an understanding of product-led growth (PLG). You've worked on a self-serve funnel and know what great looks like.
• You have founding-level execution and have worked at a small company.
• You're comfortable in user/customer conversations.
• You have experience with many different marketing channels and can learn quickly.

Nice to have: technical SEO or growth engineering, in-house creative at a consumer brand, or having scaled a real paid / influencer / PR budget.

What this role is not

Not a media buyer hired to turn on spend in week one. You will not be handed a large ads budget until we have earned it.