Specialist, IMC

Location: Toronto, ON, Canada Category: Marketing Brand: Shark & Ninja 

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

Build Your Marketing Career Across Two Disruptive Brands! 

Are you an early-career marketer who sweats the details, moves fast, and wants to see your work show up in the real world — on shelf, on screen, and in feed? SharkNinja is looking for a Specialist, Integrated Marketing Communications to help bring our campaigns to life across both the Shark and Ninja portfolios in Canada. 

Reporting to the Manager, Integrated Marketing Communications — SharkNinja Canada, you’ll be hands-on in the day-to-day execution of campaigns across the full consumer journey, from product launches and seasonal moments to always-on brand activity. You’ll work with global and local partners across creative, media, digital, PR, social, e-commerce, and retail, and you’ll help make sure every Canadian asset — English and French — lands on time and on brand. 

This role is built for someone who wants breadth early. You’ll touch categories from beauty and floorcare to kitchen and outdoor cooking, and you’ll get real exposure to how an integrated campaign comes together end to end. 

What You’ll Do 

• Support the local execution of integrated marketing communications (IMC) plans across the Shark and Ninja portfolios for the Canadian market, including Québec 

• Manage day-to-day campaign workflow: build and maintain project trackers, own deliverables, and keep timelines honest across internal teams and agency partners 

• Coordinate the trafficking and bilingual localization of campaign assets, managing asset matrices and version control so nothing goes live untranslated or unapproved 

• Route creative and copy through review, consolidate feedback, and shepherd assets to final approval 

• Help develop locally relevant creative briefs and adapt global messaging for the Canadian market 

• Partner day-to-day with media, PR, influencer, social, e-commerce, and retail counterparts to create breakthrough moments with the consumer 

• Pull together campaign performance reporting and build presentation-ready recaps in PowerPoint for internal and cross-functional review 

• Support local market research, competitive tracking, and category monitoring to inform strategy and storytelling 

• Act as a day-to-day contact for external agencies, translators, and vendors supporting French-language creative and communications 

• Raise risks early — missing assets, slipping dates, approval bottlenecks — so they can be solved before they affect a launch 

What You’ll Bring 

• Bachelor’s degree in Marketing, Communications, Business, or a related field 

• 2+ years of experience in marketing, advertising, or brand communications; agency or consumer goods experience is an asset 

• Excellent written and verbal communication skills in English 

• French-language ability (français québécois) is a strong asset and will be considered favourably, though it is not required for this role 

• Exceptional organizational skills and attention to detail — this role lives in asset matrices and deadlines 

• Comfort managing many moving parts at once and keeping multiple stakeholders informed without being asked 

• Proficiency in Microsoft PowerPoint required, along with strong command of the Microsoft Office suite (Excel, Word); exposure to project management tools (e.g., Asana, Smartsheet) and familiarity with AI tools is a plus 

• Based in Toronto, ON 

• Strong collaborator who thrives in cross-functional, matrixed teams 

• Comfort operating in a high-growth, fast-paced, agile environment 

• Curiosity, initiative, and a genuine appetite to learn the craft of integrated marketing 

Our Culture 

At SharkNinja, we don’t just raise the bar — we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.