SEO Executive

Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its digital business transformation approach. As the world's only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

In Bulgaria, we manage a global client portfolio, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands, including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices, paid search and social advertising, and SEO.
We look forward to what's next.


We're hiring an SEO Specialist at Merkle in Sofia.


The SEO Specialist is responsible for improving the visibility and organic performance of digital platforms across markets. This role covers technical SEO, content optimisation, and authority-building activities, ensuring websites are fully optimised for users and search engines. The ideal candidate will proactively identify search opportunities, translate audits into action, and track performance improvements. A future-focused mindset, including awareness of AI-driven changes in search behaviour, is key to success.


Key Responsibilities:

* Define and align localised SEO strategies with global marketing goals
* Conduct technical and on-page SEO audits, delivering actionable recommendations
* Monitor and report on organic performance using SEO tools and analytics platforms
* Improve indexing health and site performance metrics across mobile and desktop
* Collaborate with content, development, and analytics teams to implement SEO best practices
* Provide regular insights on market trends, including emerging technologies and search behaviours


KPIs for this role include:

* Number of completed SEO strategies and action plans across regions
* Crawl/index health improvements and Core Web Vitals score uplift
* Volume and quality of shared insights or trends across teams
* Contribution to organic traffic growth and search visibility
* Timeliness and quality of quarterly SEO reporting


Skills and Experience:

* 3+ years of experience in SEO, including technical and content optimisation
* Strong knowledge of Google Search Console, Lighthouse, SEMrush, Ahrefs, Screaming Frog
* Understanding of structured data, Core Web Vitals, mobile-first indexing, and international SEO
* Ability to translate data into an actionable strategy and communicate findings effectively
* Up-to-date with search engine algorithm changes and industry trends
* Fluent in English, written and spoken


What do we offer:

* We are strong advocates of work-life balance, so we provide all our staff with 25 days of paid leave and 3 fixed days of well-being annually.
* A hybrid work model for our teams so they can work from the office or the comfort of their home.
* Free parking spaces for all our employees working from the office.
* Complimentary drinks and snacks in the office to keep energy levels up.
* Parent-friendly culture and potential for additional days off to create new memories with your loved ones.
* Life Insurance, Health and dental insurance plans or, if selected, gift vouchers instead.
* Sports card, partially covered by the company and food vouchers.
* 2 days off for volunteering and numerous charity initiatives throughout the year.
* Opportunity to attend training, conferences and get certification sponsored by the company upon availability and business need.

About dentsu:

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000-strong team of dedicated professionals works across four regions (Japan, Americas, EMEA, and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society