Category Manager, PFNA, Target

Overview

Your primary responsibility is to serve as a snacking category expert at Target and Frito-Lay. As Category Captain for Chips and Multipack, you will lead with objective, data-driven insights that elevates the total snacking aisle — from POG development, assortment architecture, and shelf space allocation to insight development, reporting, and business performance storytelling. You will:

• Lead end-to-end Category Captaincy for Chips and Multipack at Target, acting as an objective advisor to Target Buyers and delivering POG, assortment, and space strategies grounded in consumer and shopper truth.
• Own planogram development and management — from data-driven shelf architecture and space allocation recommendations through the full Target POG building and submission process.
• Serve as a foremost resource on the snacking landscape — synthesizing macro consumer trends, health and wellness shifts, permissible indulgence patterns, emerging segment growth, and competitive dynamics into a forward-looking point of view.
• Advise across the broader snacks category, identifying white space opportunities, cross-segment dynamics, and assortment gaps that give Target a sustainable competitive advantage in the snacking aisle.
• Support Store-level POG execution through partnering across Frito’s regional DSD network to identify solutions and foster executional partnerships

Your secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior across products, geographies, cohorts, and occasions — driving Target's snacking learning agenda and informing category planning.

 

 

Responsibilities

As a Category Manager within the North American Insights & Intelligence organization, you will serve as the leading voice on snacking at Target and a Category Captaincy lead for the POG-building process. You will be required to:

• Lead planogram development and manage Target's POG submission process for Chips and Multipack — leveraging AI and automation tools to drive POG-build efficiency and deliver next-level shelf recommendations grounded in shopper and category data.
• Track and synthesize key trends shaping the snacking landscape — including consumer macro shifts, permissible snacking, on-the-go formats, value tier dynamics, and emerging segment growth — translating these into strategic category guidance and line review recommendations.
• Develop category reviews and assortment recommendations that reflect a total-category perspective across snack segments, incorporating syndicated data (Circana, NielsenIQ, Panel), shopper insights, and competitive intelligence into a clear, compelling narrative.
• Develop insight-based reporting, seasonal program assessments, and assortment impact studies that translate performance trends into actionable recommendations
• Stay ahead of industry developments, retail innovation, AI-enabled category management capabilities, and best practices — continuously building expertise that strengthens Target's position in snacking.
• Partner cross-functionally with key stakeholders.

Compensation and Benefits:

• The expected compensation range for this position is between $110,700 - $185,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
• PepsiCo offers a Fixed and Variable Rate (FAVR) reimbursement benefit for this role.

 

Qualifications

• Bachelor's Degree required; MBA a plus.
• 5+ years of Category Management or Insights experience within the consumer packaged goods industry.
• Demonstrated experience leading Category Captaincy, category advisor, or POG-building responsibilities at Target is strongly preferred; comparable experience with other large-format retailers will be considered.
• Hands-on experience with JDA Space Planning Software; familiarity with automated space planning tools such as ShelfIQ is a strong plus.
• 3–5 years of experience analyzing and interpreting syndicated data, including Circana, NielsenIQ, panel data, and customer POS platforms such as RSI and VendorIQ.
• Experience with, or strong desire to quickly adopt, AI-enabled tools such as Microsoft Copilot and ChatGPT to accelerate insight development, improve organization, and enhance efficiency in analysis and communication.
• Demonstrated analytical and thought leadership skills with the ability to present category-level recommendations with conviction to buyers and senior stakeholders.
• Strong communication and presentation skills — able to interact confidently and effectively with Target Buyers and cross-functional partners.
• Strong PC skills, including Excel, PowerPoint, and Word.
• Highly collaborative; able to work across account teams, cross-functional partners, and the retailer directly.
• Strong planning and organizing skills; ability to manage multiple priorities simultaneously in a fast-paced retail environment.
• Must be eligible to work in the United States.

 

 

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