Account Manager - Jiujiang

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

The Account Manager role is responsible for developing, maintaining, and deeply managing the company's KA (Key Account) systems and distributor channels. Formulate and execute key account and channel sales strategies to ensure achievement of annual sales targets. Based on in-depth insights into industry trends in children's toys and products, consumer behavior, and channel characteristics, through efficient KA system engagement, distributor relationship management, and end‑to‑end planning and execution of in‑store activities, continuously enhance the company's market share and brand exposure in key channels, driving sustainable business growth.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

Channel Management & Customer Development

• Develop and implement annual sales plans and customer development strategies for KA systems and distributor channels; decompose sales targets to ensure achievement and over‑achievement of performance indicators.
• Lead business negotiations, contract signings, and annual agreement management for national and regional key KA systems (e.g., mother & baby chain stores, supermarket hypermarkets, toy specialty stores, etc.); maintain strong cooperative relationships.
• Establish and sustain long‑term partnerships with decision‑makers and procurement heads of distributors and KA systems; deeply understand customer needs to drive preferred shelf placement and key product positioning for the company's products in retail outlets.
• Continuously explore new major clients and distributor resources to expand channel coverage and increase market share.

Activity Planning & On‑the‑Ground Execution

• Lead the planning and execution of terminal promotional activities in KA channels, including seasonal promotions, thematic marketing campaigns, new product launches, holiday sales events, etc.; coordinate activity materials, gifts, staffing, and promotional resources to ensure high‑quality implementation.
• Leverage the company's R&D and manufacturing strengths in conjunction with new product launch schedules to develop exclusive KA channel promotion plans, facilitating rapid shelf placement and sell‑through of new products in key retail outlets.
• Plan and execute distributor conferences, ordering events, product training sessions, and other channel promotion activities to enhance distributor confidence in the brand and products, and to boost their promotional efforts.
• Track and evaluate the performance of all terminal activities; collect store‑level sales data and consumer feedback; continuously optimize activity plans and execution efficiency.

Market Analysis & Strategy Optimization

• Regularly collect and analyze sales data, competitor movements, consumer feedback, and in‑store performance across KA systems and distributor channels; produce channel operation analysis reports to provide data‑driven insights for product development and marketing strategy adjustments.
• Monitor in‑store product displays, inventory turnover, and sell‑through rates; adjust channel strategies and activity plans in a timely manner to ensure healthy inventory levels and maximum sales efficiency.
• Collaborate with the marketing department to develop promotional materials and display props tailored for KA terminals, aligned with the company's brand positioning and product selling points.

Internal Coordination & Team Leadership

• Coordinate internal resources across product R&D, production planning, supply chain, and marketing to ensure efficient order fulfillment, product quality, and after‑sales support for KA channels and distributors.
• Work closely with the product R&D team, providing market‑facing feedback based on consumer insights and channel requirements to support new product development and optimization of existing products.
• Mentor and lead the key account sales team (if applicable), enhancing team professionalism and performance.

QUALIFICATIONS & EXPERIENCE

• Minimum 5 years of B2B key account sales or KA channel management experience, including at least 2 years of team management or independent responsibility for KA system engagement.
• At least 3 years of KA or distributor management experience in the toys, baby & children's products, or FMCG industries.
• Proven track record of successfully developing and maintaining major KA systems (e.g., top mother & baby chains, large‑format retailers) or provincial/national distributors, with quantifiable sales performance evidence.
• In‑depth knowledge of KA system operations, distributor management frameworks, and terminal activity planning and execution; strong capability in in‑store promotion and on‑ground implementation.
• Extensive distributor or KA network resources in the toys/baby products industry is a strong plus.

EDUCATION & SKILLS

• Bachelor's degree or above; major in Marketing, Business Administration, International Trade, or a related field preferred.
• Excellent communication, presentation, and negotiation skills; able to build trust with senior decision‑makers at KA systems and distributor owners.
• Strong activity planning and execution capabilities; able to independently design promotional schemes, coordinate resources, and manage on‑site operations.
• Strong data analysis skills; able to identify channel issues and opportunities through sales data.
• Resilient and self‑motivated; comfortable working under high‑performance targets.
• Passion for the children's toys and products industry, with a solid understanding of the purchasing psychology and behavior of target consumers (parents and children).

CERTIFICATES, LICENSES, REGISTRATIONS

• None required. 

COMPUTER/TECHNICAL SKILLS

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) for creating professional sales proposals, promotion plans, and data analysis reports.
• Familiar with CRM systems and inventory management software; capable of customer data management and sales funnel analysis.
• Basic proficiency in online collaboration tools (e.g., DingTalk, WeChat Work) to facilitate cross‑functional teamwork.

PHYSICAL DEMANDS

• This position is primarily office‑based with regular store visits; requires normal physical capabilities for sitting, standing, and computer operation.
• Frequent travel to KA terminal stores for store checks, display inspections, and activity execution support; ability to stand and walk for extended periods.
• May involve light lifting and arranging of activity materials and product samples; ability to perform light physical tasks.

WORK ENVIRONMENT

• Standard factory office environment.
• Ability to accept periodic business travel as needed.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V