Senior Analyst, Performance Measurement & Visualization

Job Overview: At Keurig, we invented single-serve, and we're continuing to disrupt ourselves with new systems, brands, and products. It is critical that we measure consumer engagement and turn those insights into better brewing for everyone. Our Keurig direct-to-consumer business is the insight & experience-rich connective tissue between us and our consumers. Join our agile digital DTC team in Burlington as we transform our technology and consumer value proposition from the ground up. This role is for a technical expert who wants to master modern digital measurement while being supported by a world-class team. Reports to the Manager of Performance Measurement in our Burlington Hub. You will collaborate daily with Marketers, Data Science, Merchants, Product, and Frontend Devs. Success requires a bias for detail, technical curiosity, and a drive to get the work "done right" the first time. Accountabilities ShopifyQL & Data Execution: Master the ability to write and pull ShopifyQL queries to leverage raw Shopify data for deep-dive commerce analysis. Tagging & Governance: Execute tagging migrations with 100% accuracy and maintain the UTM governance tool for clean North American attribution. Dashboard Development: Develop high-velocity dashboards unifying e-commerce, web analytics, and multi-channel ad data to drive daily strategic decision-making. Site Health & Benchmarking: Monitor Core Web Vitals daily, audit tag coverage weekly, and collaborate with SRE teams to establish ongoing health benchmarks. Agile Documentation: Translate marketing needs into technical user stories for dev teams, ensuring alignment on the "What" before the "How" begins. Intake & Backlog Support: Assist in managing centralized intake processes and project backlog, prioritizing tasks based on business impact vs. technical effort. Funnel Exploration: Perform deep-dive funnel explorations in GA4 to identify specific friction points in the customer journey. Anomaly Alerting: Run anomaly alerting systems that immediately notify stakeholders of unexpected revenue or traffic shifts. Growth Analytics & CRO: Lead the analysis of site experimentation to deliver data-backed recommendations on high-intent conversion paths, focusing on ongoing optimizations that balance user experience with rigorous data accuracy. Cadence Support: Support monthly performance review cadences by preparing accurate datasets and visualizations for leadership. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Total Rewards: Salary Range: $130,700 - $130,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility Requirements: 3-4 years in a business intelligence, marketing analytics function Have demonstrated hands-on capability for data visualization and analysis Advanced Excel skills and experience with PowerBI, Data Studio, Tableau, etc. SQL proficient Bachelor's degree in a quantitative discipline, i.e., Marketing Analytics, Statistics, Mathematics, Physics, Economics, Engineering, or any quantitative field Experience with demand generation metrics such as cost per acquisition, return on ad spend, time to payback, return on investment and working with digital channel data (search, social, site) Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us? Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.