- Location
- Germany
- Workplace
- Onsite
- Type
- full-time
- Department
- Professional / Experienced
- Seniority
- Senior
- Experience
- 4+ years
- Industry
- Transportation
- Category
- Marketing
- Role type
- Individual Contributor
- Environment
- Office
- Source
- JOIN
Overview
As Senior CRM and Automation Manager at MILES, you'll own end-to-end execution of user communication campaigns across email, push, and in-app channels. You'll leverage Braze, data, and AI to create highly personalized user experiences, implement AI-driven workflows, and design systematic A/B tests to optimize engagement. The role requires 4+ years of CRM/marketing automation experience, SQL knowledge, familiarity with HTML/CSS and Liquid logic, and a strong interest in AI tools for marketing personalization.
Description
## Join the ride!
Your mission is to run the daily heartbeat of our user communication while constantly making it smarter. You take full ownership of our weekly campaigns and ad-hoc promotions, using that hands-on execution as the foundation to scale our personalization and upgrade our targeting logic.
__In short__
You run our weekly campaigns and use Braze, data, and AI to make them highly personalized.
## Deine Verantwortung
- Campaign Excellence: You own the end-to-end execution of our ad-hoc communication, including weekly newsletters and seasonal promotions across Email, Push, and In-App.
- Technical Ownership: You act as a power user for Braze, leveraging Liquid logic and maximizing the potential of new channels like Braze Content Cards.
- AI & Personalization: You implement AI-driven workflows to automate and scale user personalization, moving us from manual segment-building to automated, individual relevance.
- Scaling Experimentation: You design and run systematic A/B and multivariate tests to optimize user engagement and drive CLV.
- Transactional System Management: You are responsible for the technical maintenance and monitoring of our transactional systems to ensure critical user communication is reliable and optimized.
## Dein Profil
- Experience: You bring 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment
- Technical Skills: You have a working knowledge of SQL for data extraction and segmentation. You have a solid understanding of HTML/CSS and Liquid logic.
- AI-Affinity: You have a proven interest in AI tools and know how to integrate them into marketing workflows to increase personalization efficiency.
- Data Mindset: You love data and testing. You don’t just "send" campaigns; you analyze, iterate, and optimize based on clear KPIs.
- Communication: You are fluent in English (German is a strong plus).
## Benefits
- __Mobility:__ Choose between monthly MILES credits or the Deutschlandticket.
- __Fitness:__ Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
- __Discounts:__ Access 1,500+ providers for discounts on sneakers, theater visits, and more.
- __Home Office:__ Enjoy the flexibility of working from our office in Berlin and from home.
- __Retirement:__ Secure your financial future with our attractive pension plan.
- Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
- __Social Impact:__ We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity
Skills
Benefits
Languages
About MILES Mobility
MILES is Germany's largest carsharing provider and also offers car subscriptions, aiming to create a shared, sustainable, and accessible mobility system.
