Campaign Strategy & Planning Specialist (Consumer Business)

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

In this role, you will strategize and develop prepaid base marketing initiatives that drive revenue growth, retention, and engagement for our existing Hotlink Prepaid base.

This role is important in shaping the base marketing strategy to maximise customer value over time.

Job accountability:

Campaign Strategy & Planning

• Managing the full campaign lifecycle, from ideation and design to execution, tracking, and optimization.

• Drive revenue growth, engagement and reducing churn within the existing consumer base.

• Work closely with analytics team to drive data-driven segmentation to create personalized offers to improve the take up.

• Collaborate with Data Scientist team to build models to enhance campaign targeting and take up.

• Explore new features and tools to enhance base marketing targeting and execution.

• Constantly review and monitor prepaid trending and usage programs to ensure Hotlink remain competitive and relevant in delivering values to prepaid subscribers.

Key Requirements:

• 6–10 years total experience, preferably 3–5 years directly in base marketing / CRM / lifecycle marketing

• Strong analytical skills

• Excellent collaboration and communication skills to deal with stakeholders

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.