SEO Specialist (Marketing)

JD -  Technical SEO ( PUNE OFFICE )
(2-4.5 YOE)

ZenTrades Company Overview:

At ZenTrades, we’re building a unified umbrella for field service companies. We want to be a one-stop solution to the problems our customers go through every day. Not only does our platform save them time but helps them generate revenue and scale their business. We are changing the course of the field services in the country, one city at a time!ZenTrades offers you an exciting and challenging environment in which you can grow and thrive. We are offering you roles in which you will be fundamentally impacting the success of the company. At ZenTrades, we are looking for people who are concerned about the customer at all times. Customer centricity is a key tenet of all our processes. We value creativity, hard work, initiative, and radical ideas.

As an SEO Specialist, you will actively contribute to meaningful projects, work closely with leadership, and gain significant experience in working directly with high-velocity growth teams and exciting real-world software engineering experience.

What is in store for you? 

• Join the Pioneers: Become an integral part of a company that's making waves by redefining the status quo. Get ready to be part of something truly remarkable

• Cutting-Edge Innovation: Dive into the world of cutting-edge technologies and products that are reshaping how the home services industry functions in the North American market. You'll be at the forefront of industry transformation

• SaaS Industry Impact: Play a pivotal role in making a significant impact in the multi-billion-dollar Software as a Service (SaaS) industry, contributing to its ongoing evolution

• Unlimited Growth Potential: Your journey with us promises continuous learning and immense personal and professional growth. Your horizons will expand far beyond your current limits

• Embrace Start-Up Culture: Experience a vibrant start-up culture that you'll cherish throughout your career. Enjoy an atmosphere of innovation, agility, and collaboration that fuels your passion for work

Job Responsibilities:

• Conducting keyword research to pinpoint valuable keywords and creating content strategies centered around them Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities

• Enhancing search engine rankings by optimizing on-page elements such as website content and metadata 

• Monitoring and evaluating website traffic and search engine rankings to identify opportunities for optimization and developing plans accordingly

• Developing and executing SEO and Content Strategies

• Working closely with content writers to optimize content

• Understanding of user intent and how to create content that meets it

• Managing and optimizing SEO tools like Google Analytics to track website performance and make informed decisions Working alongside the marketing team to create and execute content marketing campaigns 

• Staying current with the latest SEO developments and algorithm updates, and applying them to enhance website performance 

• Communicating SEO results and recommendations to the marketing team and other stakeholders 

• Proven experience in ranking a website in the top 10 result 

• Hands-on experience using tools like Semrush, ahrefs, Moz, clarity, etc. 

• Understanding of HTML and CSS would be an add-on

Job Requirements (Skills and Experience):

•  A minimum of relevant 2 years of SEO experience, preferably in a SaaS/ B2B environment 

• Educational Background: Graduated from a bachelor's degree program 

• Demonstrating a solid foundation in the principles of marketing

• A solid understanding of search engine algorithms and ranking elements 

• Data-driven & super-analytical in prioritizing various traffic generation & branding activities

• Strong knowledge of SEO Tools (keyword tools, Google Analytics, Google Search Console, Semrush, Moz, Ahref, etc)

• Surfer SEO: for content optimization

• SEMrush: for SEO analysis and competitor research

• Google Analytics: for tracking and analyzing website traffic

• Google Search Console: for monitoring site performance and search queries

• Link Whisper: for internal linking and backlink management

• Fluency in SEO core elements including on-page and off-page tactics, site-navigation optimization, internal linking, URL structure, metadata, headers, page templates, XML sitemaps, canonical tags, structured data tags, etc 

• Curious about delivering quality content, putting the user at the heart of the creation process 

• Concept ideas that build awareness about our brand's famous 

• Worked with early-stage start-ups or SaaS companies in the past 

• You have strong communication and articulation skills

• Can-do attitude or can hustle

• Proven time management skills, with an ability to effectively establish and execute priorities in a dynamic and changing environment 

• A belief in taking end-to-end ownership of things 

• Excellent attention to detail, accuracy, and quality

Why ZenTrades?

At ZenTrades, we are looking for a highly motivated, energetic & ambitious individual who wants to join a dynamic growing startup with proven market demand and a growing team. ZenTrades offers a fun, fast-paced, innovative environment where you will be provided with the tools and necessary resources to generate sales opportunities for the company.  

You’ll enjoy working with us because we aren’t a company of silos. Team members are empowered and encouraged to pursue out-of-the-box ideas, think for themselves, and make mistakes. We encourage you to challenge our status quo.

Timings:

Note: You will be required to operate in the US time zone which is - 4:00 pm IST to 2:00 am IST from the Pune Location