Social Commerce Manager

Job Location

KUALA LUMPUR GENERAL OFFICE

Job Description

Overview of the job

As the Social Commerce Manager, you will identify and capitalize on business opportunities while collaborating with a multi-functional team to develop cohesive commercial plans. Your role will focus on leading initiatives that leverage social media platforms, e-Commerce, and digital marketing strategies to enhance brand visibility and drive sales. You'll be expected to work closely with various subject matter experts to deliver comprehensive strategies that address consumer needs and shopping behaviors.

Your team

Collaboration will be key, as you will work extensively with colleagues from multi-functional team, Sales, Brand, Finance, and Media teams.

How success looks like

• Driving Category Growth: Lead initiatives to enhance market penetration and attract new users through innovative social commerce strategies.

• Creating Tailored Marketing Toolkits: Design effective marketing toolkits for social commerce channels, ensuring organizational enablement is embraced by brand squads and customer teams.

• Building a Continuous Growth Engine: Implement strategies that integrate live-ops, creators, affiliates, UGC, and performance loops for sustained monthly growth.

Responsibilities of the role

• E-commerce / Social Commerce Content Program

  • Work with brand team to translate brand guidelines / key message / vectors of superiority / value proposition to highly attractive content relevant to local consumers

  • Work with agencies to Develop & Mass Produce content / themes w/ high reach & engagement, awareness, consideration, and conversion across the targeted demographics by brand

  • Create fit-for-purpose toolkits that include copy, digital banners, social media content, eCommerce materials, sampling trials, and in-store activation strategies

  • Collaborate with local & brand teams to formulate effective promotion and pricing strategies, along with customer and distributor trade terms

  • Approving Contents for deployment to agencies (need to have a delegated authority from brands to approve)

  • Budget Tracking

• Responsible for MCN & Affiliates Acquisition, Training, and Deployment

  • Ensuring Right Affiliates / MCN with the right capabilities & capacity are recruited / Acquired for the right brands

  • Develop the right affiliates / seller organization & incentive structure relevant to each of the brands’ KPIs to maximize affiliates’ ROI & efficiency to maximize sales

  • Develop capability & Train Affiliates / Sales Force on

• Responsible for E-commerce / Social Commerce Governance (across all brands)

  • Agency, Affiliates, and Program Monitoring & Enforcement

  • Full Disclosure & Content Safety

  • Brand Stewardship / Safety / Content Requirements

  • Develop SOP & conducts training to affiliates / seller on stewardship guidelines

Job Qualifications

• 3-5 years of experience in E-Commerce, performance media background, performance marketing, or programmatics

• Strong strategic thinking and problem-solving abilities, with a track record of driving innovation and brand growth.

• Excellent leadership skills with the ability to communicate effectively and work collaboratively within a team environment

• Comfortable with rapid experimentation, embracing new ideas and strategies to drive results

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000144174

Job Segmentation

Experienced Professionals