- Location
- Kuala Lumpur - RedQ, Malaysia
- Type
- Full-time
- Experience
- 2+ years
- Source
- Workday
Description
Job Description
eCommerce Strategy & Execution
- Develop and execute eCommerce strategies to drive sales growth on TikTok.
- Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate..
- Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
- Build relationships with key account managers to ensure the smooth campaign execution.
- Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
- Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.
Livestream Management
- Oversee the planning and execution of livestreams and manage monthly live schedule.
- Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies.
- Adjust livestream offers and product displays in real-time to boost conversion rates.
- Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.
Operations & Logistics
- Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
- Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
- Work closely with the logistics and fulfilment team to ensure timely delivery of orders.
Performance Tracking & Reporting
- Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
- Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 2 years of experience managing eCommerce platforms or livestream execution.
- Proficiency in TikTok ads, eCommerce tools and livestream optimization.
- Strong analytical skills with experience tracking and optimizing performance metrics .
