Digital Buyer

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

 

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

Spark Foundry is seeking an experienced and highly motivated Digital Buyer with a strong focus on implementation and billing responsibilities to join our dynamic team. As a Digital Buyer, you will play a pivotal role in our advertising agency, responsible for managing digital platform buys across various channels such as Facebook, Google, TikTok, and more. Your expertise in digital media buying, billing reconciliations, investigation, and process improvement will contribute to the success of our campaigns and client satisfaction.

Responsibilities

• Utilize your extensive experience as a Digital Buyer in an ad agency, bringing a deep understanding of digital media buying strategies and best practices.• Plan, execute, and optimize digital platform buys across Facebook, Google, TikTok, and other relevant platforms to achieve client objectives and deliver exceptional results.• Collaborate closely with the planning team to ensure alignment of messaging and campaign goals.• Conduct thorough research and analysis of target audiences, industry trends, and competitor activities to drive data-informed buying decisions.• Monitor campaign performance, analyze key metrics, and make data-driven recommendations for continuous optimization.• Take ownership of billing reconciliations, ensuring accurate and timely processing of invoices and resolving any discrepancies or issues that arise.• Conduct thorough investigations into billing discrepancies, working closely with finance teams and vendors to resolve any outstanding issues.• Drive process improvements related to billing operations, implementing efficiencies and streamlining workflows to enhance accuracy and effectiveness.• Maintain meticulous documentation and records of billing activities, ensuring compliance with internal and external auditing requirements.• Collaborate with finance and accounting teams to provide accurate and timely financial reporting related to digital media buying.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field

• 1–2 years’ experience in digital media buying and campaign management (agency experience preferred)

• Proficient in major platforms (Meta, Google, TikTok, DV360) and billing reconciliation processes

• Strong analytical, organizational, and communication skills with keen attention to detail

Additional Information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.