Integrated Producer

Job Title

Integrated Producer

Job Description

The Team:
Studio at People Inc. is the creative engine powering branded content for some of the world’s most iconic brands. We produce at the intersection of editorial credibility, cultural fluency, and creative innovation. The production team is the backbone of this operation, turning bold creativity into polished, authentic work that delivers impact for clients and audiences.

The Position:
The Integrated Producer is a video content creator, creative producer and an operational leader, responsible for bringing branded content campaigns to life across various formats, including video, photo, print, social-first, and experiential, as well as shooting and editing video content. Equal parts problem-solver, collaborator, and cultural translator, they ensure every campaign feels authentic, polished, and aligned to both client goals and editorial credibility.

This role is deeply embedded across disciplines, working side by side with Creative, Content Strategy, and Activation, to turn bold ideas into seamless executions. The Integrated Producer balances creative ambition with practical execution, ensuring Studio at People Inc. delivers content that resonates with audiences and scales across platforms.

In-office Expectations: This position is a hybrid 3x days a week in our NY office with the ability to work remotely up to 2 days each week.

About The Positions Contributions:

Day-to-Day Campaign Management (65%)

• Shoot and edit aesthetically-driven, social-first content for social media platforms.

• Lead integrated campaigns from pre-sale handoff through delivery, ensuring ideas are executed with authenticity, polish, and platform relevance.

• Shape production plans across formats — video, photo, print, social-first, experiential — aligning resources, workflows, and vendors to bring creative visions to life.

• Partner with Creative Directors and Content Strategists to ensure campaigns feel editorially credible and culturally connected.

• Collaborate with Line Producers on budgets, contracts, and staffing, balancing creative ambition with financial responsibility.

• Anticipate challenges and engineer solutions that keep campaigns moving forward without sacrificing creative integrity.

Cross-Functional Collaboration (25%)

• Act as the central connector between Creative, Content Strategy, Activation, and Talent, ensuring alignment at every stage.

• Translate creative concepts into actionable production plans that respect both vision and feasibility.

• Guide client conversations around production choices, helping them understand how decisions impact creative quality, authenticity, and platform performance.

• Build strong relationships with editorial partners, safeguarding brand credibility while delivering on client objectives.

• Proactively resolve cross-team tensions to maintain momentum and protect creative outcomes.

Problem-Solving and Innovation (10%)

• Bring platform-first thinking to every project, ensuring social deliverables are not afterthoughts but integral to campaign design.

• Track cultural trends, talent shifts, and emerging formats, applying insights to keep work fresh and relevant.

• Share inspiration and best practices with the team, elevating the overall standard of production craft across the studio.

• Experiment with new tools, workflows, and storytelling approaches to drive innovation in how campaigns are executed.

Minimum Qualifications and Job Requirements:

Education:

Bachelor’s degree in Marketing, Advertising or related field, or equivalent training and/or experience.

Experience:

• 5–7 years of production experience in branded content, media, or advertising.

• Proven track record managing multi-format deliverables (print, video, photo, social).

• Demonstrated ability to manage projects with budgets up to $250K.

Specific Knowledge, Skills, Certifications, and Abilities:

• In-depth knowledge of shooting and editing social media content.

• Familiarity with social-first production and how to optimize content for Instagram, TikTok, YouTube, Pinterest, and emerging platforms.

• Experience collaborating with editorial teams to ensure branded work meets editorial standards.

• Experience collaborating effectively across multiple stakeholders and clients.

• Specific Knowledge, Skills, Certifications, and Abilities:

• Strong leadership and organizational skills, with the ability to manage multiple simultaneous campaigns.

• Confident communicator with excellent verbal and written skills.  Strong vendor management and negotiation experience.  Ability to mentor and inspire junior producers.  Passion for culture, lifestyle, and authentic storytelling.

% Travel Required (Approximate): 50%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $75,000.00 - $90,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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