Senior Business Manager, Key Accounts

Job Posting Title:

Senior Business Manager, Key Accounts

Req ID:

10137175

Job Description:

PRINCIPAL RESPONSIBILITIES

• Manage regional licensees:

• Implement regional Category plan / strategy
• Develop & execute appropriate local market category plans

• Develop, implement and achieve yearly revenue budget for the category.

• Ensure licensees have full understanding Disney’s business standards, directions and strategies.  Manage licensees to achieve yearly targeted budget.

DETAILED DESCRIPTION OF ALL RESPONSIBILITIES

Strategic Management

• Implement regional category plan / strategy.
• Develop local market category plan in line with regional strategy & plan.
• Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
• Determine category key drivers (franchise, products, price, and retail channel) for business to expand brand presence consistently with retailer needs.
• Contribute to regional discussion of the category on behalf of the local market.

Category Management

• Develop, implement and achieve yearly revenue budget
• Identify & contract new licensees instrumental in the development of the category
• Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
• Manager Contract Renewals based on category plan.
• Assist the establishment of efficient distribution services.
• Provide account management to top licensees for long term business development.
• Coordinate with Compliance Group to ensure licensees comply with Disney’s labor standards.
• Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
• Identify and develop manufacturing centers of excellence (global and regional).
• Regularly communicate with Key licensees and conduct performance reviews (quarterly).

Retail Management

• Work with key retail account to manage Disney’s product range and presence at retail.
• Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
• Act as communication link between Disney and licensees and retail buyers.
• Conduct retail accounts performance review and marketing update (quarterly).
• Identify signage and merchandising needs.

Creative Management

• Direct product development with Product Developer consistently with category plan and ongoing product quality improvement program.
• Administer and coordinate licensee’s product approvals with Product Developer.

Finance Management

• Responsible for the category budget & bottom line responsibility.
• Provide category forecast on quarterly basis (revenue grading).
• Responsible for collection past due accounts receivable.

Marketing Management

• Coordinate with Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
• Work with Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
• Ensure appropriate licensees implement the Disney visual merchandising programs.

Information Systems

• Maintain competency in business systems

• Insight (Contract Admin. & Royalty reports)
• INvision (Forecasting/Budgeting)
• SAP (Travel expenses & Purchase Orders)

Job Posting Segment:

APAC - Brand Commercialization

Job Posting Primary Business:

Global (APAC GC/KR)

Primary Job Posting Category:

Retail Licensing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2025-12-03