Associate Vice President - Marketing Excellence

LogiNext is looking for a dynamic leader to own and scale the entire SaaS marketing team based in Mumbai, India. Associate Vice President of Marketing will be responsible for the growth of our inbound and outbound lead generation channels and end to end brand building.

You will be responsible for developing and analyzing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity, exponentially scale the number of enterprise leads, manage, and scale the team and pretty much everything across the board. You will be responsible to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. To be successful in this role, you should have hands-on experience with a wide range of marketing automation and analytics tools and be able to turn creative ideas into effective advertising projects. You must possess exposure to large scale SaaS based software companies or should at least be from B2B domain. You should have an ability to perform in agile, multi-tasking and extreme execution focused work environments, which can lead you to exhibit your growth and leadership skills.

Here are some of the specific requirements for this opening and a list of responsibilities you will be carrying:

 

Responsibilities:

• Be a leader in working cross-functionally to drive the execution of analyst relationship plans, aligning with other areas of marketing.
• Develop and execute strategies to promote LogiNext platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads.
• Build and follow the content/editorial calendar to stick to industry standard content marketing and amplification process to increase qualified audience properties like blog posts, whitepapers, eBooks, reports, webinars, infographics, videos, emails, and case studies.
• Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferable own an active social media profile and build a leadership brand around him/herself.
• Lead the event planning, including working with vendors, event organizers, and design team for on-site and digital collateral. Connect with influential media outlets and journalists to place stories about company news and other initiatives.
• Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for LogiNext website and blog that attracts and converts our target groups.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for automated funnel conversion.
• Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate.
• Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with LogiNext.

 

Requirements:

• Master’s degree of higher in business management, marketing, science, statistics, engineering and/or technology
• 10 to 12 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe
• Experience in analyst relationship management and event management.
• Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc.
• Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner, SEM Rush, etc.
• Understanding of marketing automation for B2B including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc.
• Taste of aesthetics and design, love for polished writing and sense of humor with witty communication style to bring fun to the world of logistics.