Introduction

Are you a seasoned PR and communications professional with a passion for cycling? Join our dynamic EMEA marketing team and help shape the voice of Shimano across Europe and beyond. Reporting to the EMEA Communications & Content Team Manager, you’ll lead strategic initiatives that elevate our brand presence in the global cycling community.

As Shimano Europe’s PR & Communications Manager, you’ll be the driving force behind our storytelling, media relations, and brand communications across a diverse portfolio of cycling products and services. You’ll build and nurture a strong network within the cycling media landscape, amplifying Shimano’s voice across consumer, lifestyle, and industry platforms.

The Challenge

• Develop and execute a strategic PR roadmap for Shimano. 

• Translate that PR strategy into actionable plans tailored to road, gravel, MTB, and lifestyle cycling categories. 

• Lead PR and communications initiatives aligned with Shimano’s business objectives. 

• Collaborate with country teams across Europe to drive a cohesive, year-round PR calendar. 

• Cultivate and expand relationships with international media outlets, opinion makers, and content creators. 

• Manage product launches and press communications in coordination with our global office in Japan. 

• Oversee media events such as product introductions and media camps. 

• Monitor media coverage and respond with proactive or reactive communications as needed. 

• Manage external PR and communications agencies. 

• Lead crisis communications and reputation management efforts. 

What are we looking for?

You’re not just a communications expert—you’re a storyteller, a connector, and a passionate cyclist. You: 

• Live and breathe cycling and understand the nuances of road, gravel, MTB, and lifestyle segments. 

• Have a natural instinct for storytelling and empathy for how audiences think and feel. 

• Thrive in dynamic environments and can adapt quickly when engaging with media. 

• Embrace ambiguity and approach challenges with curiosity and creativity. 

• Are proactive, flexible, and resilient under pressure. 

• Build strong relationships across teams and with external partners. 

• Work independently while contributing to a collaborative team culture. 

What You Bring 

• Bachelor’s or master’s degree in communications, journalism, marketing, or related field. 

• 4–6+ years of experience in PR and communications, ideally with a background in cycling. 

• Native-level English proficiency with exceptional writing and editorial skills. 

• Proven experience in media relations and brand storytelling. 

• Deep familiarity with cycling culture and industry trends. 

• Strong grasp of offline media and events and digital media channels. 

• Willingness and ability to travel internationally. 

What do we have to offer?

Shimano and its subsidiaries offer a pleasant, informal working environment with colleagues who work well together, and are proud to work for Shimano. Next to good working conditions, Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic, international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.

How to get in touch!

If you have any questions regarding this vacancy please get in touch with:

[email protected]