Senior Associate, Integrated Planning

Company Description

 

Senior Associate, Partner Direct

About Publicis Health Media

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Overview

As a Senior Associate, Partner Direct, you will support media planning and execution across a range of campaigns, gaining hands-on experience in media strategy, partner collaboration, and campaign management. Reporting to the Partner Direct Supervisor, you will take ownership of small to medium-sized projects while building a strong foundation in media execution.

Responsibilities

• Responsibilities:

  • Assist in media planning preparation, including consideration set development and RFP issuance/management
  • Support end-to-end campaign launch management, ensuring timely execution
  • Track and ensure adherence to brand safety and verification standards
  • Manage creative spec coordination with internal teams and external partners
  • Contribute to media placement taxonomy configuration
  • Assist in partner-level forecasting and investment tracking
  • Begin developing relationships with key media partners, enhancing negotiation and collaboration skills

   

  Knowledge You Will Gain:

  • Deep understanding of how the agency workflow operates and how campaigns progress from planning to execution
  • Strong grasp of client business objectives and how they inform media strategies
  • Practical experience with the media planning process, including data analysis and reporting
  • Comprehensive knowledge of the media marketplace and key partner landscape
  • Exposure to negotiation tactics and media partner collaboration
  • Hands-on experience using agency planning tools and industry software

Qualifications

• 1-3 years of media planning, buying, or related industry experience
• Experience working with media planning tools (e.g., Prisma, MediaOcean, or similar platforms) is a plus
• 1+ years of experience with MS Excel (Pivot Tables, VLOOKUPS)
• Preferred experience in planning any of the following media & audience campaigns: Digital Endemic/Lifestyle, Video, Audio (Terrestrial & Streaming), Print, DTC, HCP, Payer/Managed Market, Point of Care, and custom or “deep engagement” programs
• Strong organizational skills and attention to detail in media execution

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

 

All your information will be kept confidential according to EEO guidelines.

 

#LI-EO2

 

Compensation Range: USD $53,960.00 - USD $71,610.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.