LATAM Channel Marketing Manager

Location: Florida, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

This is a remote position in Florida, USA

Position Summary

The LATAM Channel Marketing Manager is responsible for translating global and regional channel priorities into scalable, measurable marketing programs that drive partner engagement, pipeline, and revenue across Latin America.

This role serves as the primary marketing link between Global Channel Marketing, LATAM regional marketing, channel sales, distributors, resellers, alliances, and other key stakeholders. The manager will develop and execute programs that reflect the needs of the LATAM market while maintaining alignment with global and regional strategy, messaging, campaigns, and business priorities.

The successful candidate will combine regional market knowledge, strong channel expertise, and disciplined program execution to help partners generate demand, accelerate opportunities, expand their capabilities, and grow their business with Thales.

Essential Functions

The LATAM Channel Marketing Manager is responsible for developing and executing the regional channel marketing strategy in alignment with global priorities, LATAM business objectives, and channel sales goals. The role translates global campaigns, product launches, and strategic initiatives into scalable, locally relevant programs that drive partner engagement, pipeline creation, customer acquisition, cross-sell, upsell, and partner-led revenue growth.

This position serves as the primary marketing partner to LATAM channel leadership, distributors, and resellers. It leads regional campaign activation, partner events, executive forums, digital programs, and demand-generation initiatives across countries with different languages, market maturity, cultural requirements, and partner ecosystems.

The role also provides regional oversight of Co-Op and MDF investments, ensuring funding is aligned with strategic priorities, measurable outcomes, compliance requirements, and revenue impact. It establishes performance metrics, monitors budgets and pipeline contribution, and provides regular insights and recommendations to regional and global leadership.

Minimum Requirements

• Approximately 8 or more years of experience in channel marketing, partner marketing, or field marketing,
• Fluency in English and Spanish is required. Portuguese language skills are strongly preferred.
• Demonstrated experience working with distributors, resellers, technology partners, or other indirect routes to market.
• Strong understanding of the LATAM business environment and the differences among regional markets, partner ecosystems, and levels of channel maturity.
• Experience translating global strategies and campaigns into effective regional and local programs.
• Proven ability to develop marketing initiatives that contribute to pipeline, opportunity progression, and revenue growth.
• Experience managing marketing budgets, agencies, events, Co-Op, MDF, or partner-funded programs.
• Strong program and project management skills, with the ability to manage multiple markets, stakeholders, and priorities simultaneously.
• Excellent communication, presentation, collaboration, and influencing skills.
• Ability to operate effectively in a global, cross-functional, and highly matrixed organization.
• Ability to travel within LATAM and internationally as required.
• Execution-oriented: Translates priorities into clear plans and consistently delivers high-quality programs.
• Strategic and practical: Understands the broader global and regional strategy while maintaining a strong focus on regional activation and execution.
• Partner-centric: Understands partner needs and develops programs that make it easier for partners to engage customers and grow their business.
• Clear communicator: Communicates priorities, expectations, challenges, and results effectively with stakeholders at all levels.

Key Employee Characteristics

• Collaborative: Demonstrates the ability to work effectively across global, regional, and local teams and functions in a highly collaborative manner.
• Cross-functional: Builds strong relationships across Channel Sales, Regional Marketing, Global Channel Marketing, Product Marketing, Partner Programs, Operations, and other key functions.
• Influential: Creates alignment and drives progress across teams without relying on direct authority.
• Business-focused: Connects marketing activities and partner programs to measurable pipeline, revenue, and business outcomes.
• Adaptable: Works effectively across different LATAM markets, cultures, languages, partner ecosystems, and levels of channel maturity.
• Proactive: Anticipates regional needs, identifies opportunities, and takes ownership of moving initiatives forward.

Preferred Qualifications

• Experience in cybersecurity, enterprise technology, cloud, software, data security, identity and access management, or another complex business-to-business technology environment.
• Experience supporting both established and developing partner ecosystems.
• Familiarity with channel marketing automation, CRM, partner portals, campaign platforms, and marketing performance reporting.
• Experience managing multi-country programs and coordinating global, regional, and local stakeholders.

Travel

• 15%

Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community! https://careers.thalesgroup.com/global/en/jointalentcommunity. You can upload your CV and our recruiters can get in touch with any new opportunities that may be of interest to you.

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This position will require successfully completing a post-offer background check. Qualified candidates with criminal history will be considered and are not automatically disqualified, consistent with applicable federal law, state law (the California Fair Chance Act), and local ordinances (San Francisco Fair Chance Ordinance, City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, and Los Angeles County’s Fair Chance Ordinance for Employers).

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [email protected].

The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC) 122,000.00 - 209,515.00 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.

(For Internal candidate, if you need more information, please raise HR request through MyThales)

 

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

•Company paid holidays and Paid Time Off

•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program