Regional Media intern

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

 

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

 

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

Team Overview

As a Regional Media Intern at DiDi, you will support regional media planning and buying operations to raise brand awareness, optimize investment efficiency, and drive measurable performance across local markets; your work will directly contribute to measurable improvements in campaign reach, media efficiency (CPM/CPA), and budget accuracy. You will join the Regional Media team, helping align local media execution with DiDi's broader mobility, safety, and platform-growth priorities while ensuring consistent planning standards and vendor governance across markets.

Role Responsibilities

• Support the development and localization of media plans and briefs, including channel mix, flighting, and budget allocation, to achieve timely execution and alignment with campaign objectives across markets.
• Monitor regional media performance and spend daily, compile actionable reports with delivery and efficiency metrics, and share weekly summaries that identify optimization opportunities or budget risks.
• Coordinate briefings and follow-ups between regional media vendors and local teams, managing logistics and negotiation notes to secure favorable terms and track rate/rebate performance.
• Assist in executing regional media campaigns and product launches, coordinating with marketing and business unit teams to meet campaign KPIs such as impressions, reach, and cost efficiency.
• Maintain and update regional vendor and budget trackers, ensuring FCST/ACC/ACT accuracy and improving planning efficiency by documenting spend, commitments, and follow-ups.
• Produce concise media materials (plan summaries, post-buy analyses, performance decks) tailored to local stakeholders to support reporting cadences and drive efficiency benchmarks.
• Support budget accuracy readiness by preparing tracking templates, compiling vendor backgrounders, and participating in forecasting cycles to reduce reporting errors and ensure process consistency.

Role Qualifications

•           Education: Pursuing a bachelor's degree in Marketing, Business, Administration, or a related field. 

• • Core competency: Strong analytical and communication skills with the ability to build clear, concise media materials and adapt planning approaches for diverse regional audiences.
  • Technical skill: Proficiency with media/ad platforms (e.g., DV360, Meta Ads Manager), Microsoft Office/Google Workspace, and basic data analysis; familiarity with Monday, budget trackers, or media databases is a plus.
  • Analytical ability: Comfortable synthesizing media performance and spend data into actionable insights and concise weekly reports.
  • Project skills: Able to manage multiple tasks and deadlines across markets, coordinate stakeholders, and maintain accurate trackers and timelines.
  • Mindset and qualities: Proactive, culturally sensitive, and collaborative team player with strong attention to detail and an eagerness to learn in a fast-moving, high-scale mobility technology company.
  • Experience: Previous internship or coursework in media planning, digital marketing, or data analysis for regional audiences is highly desirable and demonstrates readiness to contribute quickly.

EEO Statement

 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

 

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

 

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

 

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

 

 

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms