AVP, Global CX & Marketing, Strategy and Planning

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Assistant Vice President, Global CX & Marketing, Strategy and Planning sits at the intersection of customer experience, marketing, and enterprise planning. The role shapes integrated strategy across Sun Life’s global business, strengthens planning governance, and connects teams around shared priorities and measurable outcomes. As chief of staff to the Chief Experience and Marketing Officer, you will drive agenda-setting, priority sequencing, and execution of critical initiatives.

With an enterprise-wide mandate, you will translate CX and Marketing priorities, client insights, market signals, and performance data into clear strategies, executive narratives, and actionable recommendations for senior leadership and Board forums. You will also lead initiatives that strengthen the function’s impact and anticipate shifts in customer expectations.

This role requires analytical rigor, executive presence, and strong enterprise judgment, with the ability to translate complexity into clarity, mobilize teams, and elevate Global CX & Marketing through concise, insight-led communication.

Please note this role will require regular presence at our Toronto One York Office.

What will you do:

Integrated Client Experience & Marketing Planning

• Lead the annual and ongoing global CX & Marketing planning cycle, integrating strategy, priorities, budgets, and measurable outcomes across Global and Business Group teams.

• Partner closely with Business Groups (Canada, U.S., Asia) and enterprise stakeholders to ensure alignment, integration, and disciplined trade-offs.

• Define and continuously evolve global planning standards, processes, and governance to increase maturity and consistency.

• Coordinate quarterly executive reporting, translating plans and performance into concise, decision-oriented insights.

Executive Level Reporting & Strategic Narrative Development

• Own end-to-end development of materials for Board of Directors, Executive Team, and CXMO-level forums.  

• Identify, prioritize, and lead strategic initiatives that advance CX & Marketing effectiveness, from problem framing through recommendation and execution.

• Partner with Client research teams to translate Client insights, market trends and marketing performance metrics into actionable business strategies.

• Present insights to leadership teams, applying data storytelling best practices, strategic recommendations and framing to support decision-making at senior levels of the organization.  

Chief of Staff to the CXMO

• Act as a trusted advisor and execution partner to the CXMO and Senior CX & Marketing Leadership Team.

• Support agenda-setting, priority sequencing, and follow-through on the most critical initiatives.

• Lead executive coordination, meeting governance, and cross-functional alignment.

• Manage executive stakeholder relationships across Business Groups and Corporate Leadership to ensure alignment and remove obstacles

• Elevate the influence and impact of Global CX & Marketing through clear narratives, insights, and enterprise-ready communication.

Market Intelligence & Strategic Foresight

• Anticipate macro and cultural trends. Translate societal shifts and evolving consumer values to accurately predict how they will alter everyday customer expectations.

• Decode conflicting third-party research and macro indicators to deliver clear, actionable intelligence that guides decision-making.

• Identify early-stage consumer behaviors, micro-trends, and emerging technologies to determine whether they will scale into mass-market habits or remain passing fads.

• Recognize when a breakthrough digital or service experience in another sector instantly raises the bar, redefining what customers demand from your own organization.

Team Leadership & Culture

• Lead and role‑model Sun Life’s purpose, values, and leadership expectations by creating an inclusive, high‑performing environment where leaders and teams feel trusted, supported, and challenged to deliver meaningful results.

• Create an inclusive, supportive team climate where people are engaged, accountable, and empowered to do their best work, while balancing performance outcomes with care for people and sustainable ways of working.

• Lead a small team of strategy and planning professionals; build capability in planning processes, narrative development, and executive communication.

What do you need to succeed:

Experience & Expertise

• 12+ years of experience in Strategy, Consulting, Client Experience, or Marketing, with enterprise or multi-market accountability
• Proven ability to lead integrated planning and operations functions within complex, matrixed, global organizations
• Deep expertise in enterprise planning, investment governance, and performance management
• Proven success leading organizational maturity and standardization across diverse global teams
• Experience managing cross-functional teams across geographic regions and business units
• Experience building and implementing planning governance frameworks and decision-making models

Communication & Influence

• Advanced capability translating data, analysis, and insights into executive-ready recommendations and narratives
• Advanced PowerPoint and storytelling capabilities, from storyboard development to executive-ready deliverables
• Exceptional written, verbal, and presentation skills; confident engaging C-suite and executive forums
• Recognized as a trusted advisor to senior executives, able to influence, challenge, and drive decisions
• Demonstrated ability to respectfully challenge executive assumptions with data-driven insights and principled recommendations

Interpersonal & Organizational

• Excellent interpersonal skills and ability to influence without formal authority across a large organization
• Comfortable operating in ambiguous, fast-moving environments with competing priorities
• Strong change leadership capability; proven ability to drive adoption of new planning standards and governance models
• Resilience and composure under pressure; maintains effectiveness while managing multiple competing executive stakeholder expectations
• Willingness and flexibility to work across global time zones and cultures (typically requires 1-2 evening meetings a week).

Education

• University degree required
• MBA or equivalent advanced education preferred

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

140,000/140 000 - 225,000/225 000

Job Category:

Marketing

Posting End Date:

23/08/2026