Campaign Specialist

An exciting opportunity for a highly analytical and commercially minded professional to support the Call Centre Manager in driving sales performance, operational efficiency and campaign success. This role combines reporting, lead management, campaign optimization and operational oversight, making it ideal for someone who thrives in a fast-paced, sales-driven environment.

Key Responsibilities

Reporting & Analytics

• Prepare and maintain daily, weekly and monthly sales and productivity reports.
• Ensure operational, sales and management reports are accurate, updated and submitted on time.
• Analyze sales, conversion, productivity and operational trends.
• Identify gaps, risks and opportunities within campaigns and recommend improvements.
• Track key operational metrics including:
  • Conversion rates
  • Talk time
  • Leads worked
  • Contactability
  • Sales productivity
  • Pipeline movement
  • Appointment management

Lead & Campaign Management

• Monitor and manage lead pipeline flow across all teams.
• Ensure lead prioritization and campaign allocations are functioning correctly.
• Highlight pipeline issues, delays or lead shortages proactively.
• Work closely with Team Leaders to ensure leads are worked effectively.
• Assist with campaign setup, optimization and reporting.

Operational Support

• Support the Call Centre Manager with operational planning and execution.
• Prepare information and presentations for meetings and management discussions.
• Attend operational meetings and provide reporting insights.
• Ensure operational trackers and dashboards remain updated and accurate.
• Act as a central support function between operations, Team Leaders and management.

Leadership Support

• Act as operational oversight within the call centre when the Call Centre Manager is unavailable.
• Escalate critical operational concerns where necessary.
• Drive accountability around reporting, productivity and operational disciplines.
• Support the implementation of operational strategies and process improvements.

Preferred Skills & Competencies

• Strong attention to detail.
• Highly proactive and solution-driven.
• Strong business acumen.
• Ability to manage multiple priorities simultaneously.
• Strong presentation and reporting capability.
• Self-managed and able to work independently.
• Operationally minded with strong follow-through.
• Highly analytical.

Experience & Skills Required

• Minimum 2–3 years' management experience within a sales-driven call centre environment.
• Proven experience managing campaigns, driving sales performance and overseeing reporting processes.
• Experience in sales call centres is essential.
• Strong understanding of call centre productivity metrics and sales reporting.
• Advanced Microsoft Excel skills.
• Experience working with dialler systems, lead management systems and reporting tools.
• Strong analytical and problem-solving ability.
• Ability to interpret data and convert insights into actionable strategies.
• Excellent organisational and time management skills.
• Strong communication and stakeholder management skills.
• Ability to work under pressure and meet tight deadlines.