Analytics Manager - Marketing

Job Summary

Job Title:                    Analytics Manager - Marketing        

Be part of a fast-growing, innovative company pioneering “Liveable Technology” to transform diabetes care. We’re hiring a Marketing Analytics Manager to help accelerate key initiatives and deliver breakthrough, user-centric solutions in a dynamic, fast paced environment.

Position Overview:

As the Marketing Analytics Manager, you will play a pivotal role in transforming marketing, market access, and customer data into strategic insights that drive performance across campaigns, channels, and markets. You’ll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking, funnel diagnostics, and ROI.

This role will also own analytics and insight generation from the Customer Data Platform (CDP), translating unified customer and patient profiles into actionable audience segmentation, funnel insights, and channel-specific activation recommendations across OUS markets. With strong technical skills and commercial acumen, you’ll shape data-driven strategies that elevate marketing execution, strengthen market access strategies, and align business decisions with growth goals.

Responsibilities:

• Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
• Translate analytical findings into business cases and action plans aligned with growth goals
• Translate unified customer and patient profiles from the CDP into actionable audience segmentation, funnel diagnostics, and activation recommendations across OUS markets
• Analyse and interpret performance across healthcare provider-focused marketing channels, including digital engagement, peer-to-peer events, and medical campaigns, to identify trends, ROI drivers, and engagement patterns
• Conduct marketing mix modelling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
• Define and measure end-to-end digital and offline funnels using CDP-derived event and identity data, including acquisition, activation, conversion, and retention
• Develop country and regional dashboards, insights summaries, and playbooks that help teams understand funnel performance and apply best practices across markets

Education and Experience:

• Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
• Demonstrated experience in a marketing analytics, commercial operations, customer analytics, or strategy role
• Proven experience in med tech, pharma, or other regulated industries preferred
• Demonstrated success leading analytics initiatives and influencing strategic marketing decisions
• Experience working with customer data, digital engagement data, CRM data, or CDP-derived insights preferred

Skills and Competencies

• Expertise in marketing analytics, including campaign measurement, attribution modelling, funnel analysis, and ROI analysis
• Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
• Strong understanding of customer segmentation, audience analytics, digital funnel measurement, and channel performance optimisation
• Ability to synthesize complex data into clear, actionable insights and strategic recommendations
• Proven experience building dashboards and automated reports with high attention to detail
• Strong understanding of marketing operations, tools such as CRM and marketing automation platforms, and performance frameworks

#LI-Hybrid #LI-JW1

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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