Digital Marketing Transformation Consultant

• Conduct behavior analysis to define and optimize campaigns with proficiency at end-to-end channel management
• Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Define data requirements, and use the relevant insights for campaign and strategy optimization
• Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
• Understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
• Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
• Drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore
• Establish and build on working relationships effectively
• Calculate and simulate impact of leads generated through digital channel and quantify channel ROI
• Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks

• Bachelor’s degree in related field or equivalent experience
• 5+ Experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience of working in South East Asia / with South East Asian clients
• Managing full spectrum of Marketing program execution from strategy definition to technical delivery
• Designing interventions to drive customer acquisition / customer engagement
• Monitoring trends, analyzing data, to optimize marketing campaigns
• Exposure to analytical and data visualization tools
• Identifying marketing process improvement opportunities

• Developing business case for campaign strategies, technology solutions
• Developing / supporting development of Martech platform technology
• Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems
• Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution
Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.