Marketing Coordinator- Watsco Center

POSITION: Marketing Coordinator

DEPARTMENT: Marketing

REPORTS TO: General Manager

FLSA STATUS: Exempt

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

THE ROLE

Working with the General Manager, the Director of Booking, the Legends Global Marketing Network (LGMN) home office, promoter partners, and the University of Miami, the Marketing Coordinator builds and executes revenue-focused campaigns for ticketed events, premium seating, private events, and non-ticketed venue initiatives.

The ideal candidate is a self directed, professional, and positive marketer who is comfortable owning everything from creative to budgets, and who embraces evolving technology and AI. Responsibilities may shift dynamically through technology and AI integrations.

 ESSENTIAL DUTIES AND RESPONSIBILITIES

 Brand & Creative

• Own the Watsco Center brand voice and apply brand standards consistently across signage, materials, digital channels, and events; lead branding and rebranding efforts such as renovations and new signage
• Design and localize ad materials, event marketing assets, premium and private event sales collateral, and digital and in-venue signage using Canva and Adobe Creative Suite; manage print vendors and coordinate with Legends Global Creative Services on major projects

Strategy & Promotion

• Build and execute local marketing strategies across ticketed events, premium seating, private events, and ancillary sales, adjusting in real time as the market, event, or promoter needs change. •
• Promote ticketed events from announce through close of sales using email, social, web, press, paid media, and in-venue placements; track ticket sales against benchmarks and adjust tactics accordingly
• Serve as the day-to-day contact for promoter marketing representatives, manage marketing ticket holds and trade allocations with the box office, and participate in tour-wide activations

Digital, Social & Email

• Manage the venue's social media calendar, content creation, community management, and paid social
• Execute promotional and ‘Know Before You Go’ email campaigns, growing email databases through lead generation and calls to action
• Maintain venue website content in the CMS, optimizing for SEO/AEO, authoring and editing site content, and installing web forms for sales and customer service teams.
• Maintain Google Analytics and tracking pixels, review KPIs, and report results and proof of performance to promoters, partners, stakeholders, and the venue team
•  Manage Google, Apple Business, and other review site profiles.

Media, Publicity & Partners

• Own local media relationships: negotiate and place paid and trade media, secure approvals, and collect proof of performance and invoices
• Write and distribute press releases, maintain media lists, pitch local and regional outlets, and plan media events
• Support crisis communications and real-time guest alerts such as delays, weather, and traffic
• Build relationships with community organizations, businesses, creators, and influencers to identify co-promotion opportunities, and maintain venue listings on local community calendars
  

Event Day & Operations

• Oversee in-venue marketing and activations on event day, including photographer, media, and influencer escorting; support artist experience with gifting, photography, and videography
• Manage venue photo and video libraries
• Manage the annual marketing budget, approve invoices, reconcile trade banks, and track paid and trade spend by event, including supporting spending at event settlement
• Promote venue-owned, community, and Legends Global ACTS initiatives, and complete required training on corporate tools, platforms, and best practices.

QUALIFICATIONS

It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue.

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s Degree or equivalent in a related area of study required
• 2-3 years of related marketing experience; live entertainment, sports, or venue experience preferred

SKILLS AND ABILITIES

• Proficiency in Adobe Creative Suite, Canva, and Microsoft Office; experience with CMS, email, social, and analytics platforms (including Google Analytics)
• Excellent time management, organization, and the ability to prioritize multiple events and campaigns independently
•  Excellent written communication, proofreading, and editing skills
• Ability to work independently and exercise sound judgment, while collaborating with internal teams, promoters, vendors, and community partners
• Comfort managing budgets, vendor negotiations, and performance reporting
• Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels both internally and externally
• Ability to work nights, weekends, and event days when required

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

 Location: On Site at Watsco Center

Note

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.