Senior Associate Brand Manager, Innovation - HALLS

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

We are seeking a Sr. Associate Brand Manager to help drive the growth of the iconic HALLS brand. In this role, you will be a key contributor to the brand's innovation and portfolio strategy — leading new product development from concept through commercialization and partnering cross-functionally to deliver consumer-centric growth.

How You Will Contribute

You will work alongside internal stakeholders to shape and execute the HALLS brand innovation and portfolio strategy, turning consumer insights into actionable growth plans.

Innovation & New Product Development

• Lead the creation and end-to-end execution of new product platforms and brand growth initiatives — from ideation through concept development, feasibility, commercialization, and launch.

• Partner with the Brand Director to develop and refine the innovation agenda, ensuring alignment with the overall brand growth strategy.

• Conduct thorough monthly analysis of innovation performance, competitive activity, and category dynamics (in partnership with Consumer Insights) to surface actionable insights and inform the pipeline.

Commercialization & Cross-Functional Leadership

• Serve as the commercialization lead in weekly cross-functional calls and monthly Stage Gate meetings, ensuring flawless execution across workstreams.

• Collaborate with cross-functional teams (R&D, Supply Chain, Finance, Sales, Regulatory) to drive feasibility assessment, commercialization planning, and on-time launch delivery.

• Own post-launch tracking and integrate learnings into ongoing pipeline development.

Portfolio Management & Sales Enablement

• Support brand portfolio management, including renovation projects, business-critical initiatives, and PPA — with full ownership of commercialization and launch plans.

• Develop compelling, sales-facing selling stories and communications to support innovation sell-in with key retail partners.

• Lead channel strategy development for priority growth channels.

Budget Ownership

• Own the commercialization portion of the HALLS budget, ensuring disciplined investment aligned with brand priorities.

What You Will Bring

A desire to drive your future and accelerate your career, along with the following:

• Strategic thinking — ability to connect consumer insights, category trends, and business objectives into a clear innovation roadmap.

• Cross-functional leadership — proven ability to lead and influence teams across functions without direct authority.

• Consumer-centric mindset — genuine curiosity about what drives consumer behavior and how to translate that into brand growth.

• Strong business acumen — comfort using data (syndicated, panel, internal) to identify performance drivers and inform decisions.

• Analytical and creative thinking — ability to balance rigorous analysis with bold, creative problem-solving. Experience working with Nielsen data platforms.

• Execution excellence — highly organized, able to manage multiple workstreams and deliver against tight timelines.

• Communication skills — strong written and verbal communication; confident presenting to senior stakeholders and cross-functional partners.

• Comfort with ambiguity — thrives in a fast-paced environment where priorities can shift.

• Technical proficiency — strong Excel and PowerPoint skills.

Qualifications

• 3+ years of relevant work experience in brand management, marketing, or CPG

• MBA preferred

Salary and Benefits: The base salary range for this position is $97,300 to $133,815; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and  Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.  

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

Regular

Brand & Portfolio Management

Marketing