(Senior) International Marketing Manager (m/f/d) -Southern Europe

GoLighter is scaling fast across Southern Europe — and we’re looking for a dedicated, hands-on operator to drive our regional growth. In this role, you will be the central marketing resource for our Southern Europe Success Team and take end-to-end ownership of marketing across the region.

You will be responsible for building and launching campaigns yourself, developing market-specific growth strategies, and orchestrating multi-channel product rollouts across Southern European markets. You will work closely with our performance marketing, commercial, and BI teams to identify growth opportunities, translate local market insights into action, and ensure that regional KPIs stay on track. 

We are looking for a highly proactive builder who wants to establish something from scratch, understands the nuances of Southern European markets, and combines strategic depth with a strong operational and numerical mindset. You enjoy moving quickly, testing new ideas, and taking full ownership of business outcomes.

Your task will be…

• Take full ownership of marketing activities and commercial results across Italy and Spain

• Independently build, launch, manage, and optimize Google Ads and Meta campaigns

• Own the operational execution and performance of SEA and Paid Social activities

• Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track

• Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline

• Identify untapped growth opportunities, channels, audiences, and campaign approaches

• Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance

• Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance

• Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures

• Plan and launch TV and out-of-home campaigns across the South markets

• Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes

• Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints

• Build scalable marketing processes, guidelines, and structures for the South region