- Location
- US - MI - VIRTUAL, United States of America
- Workplace
- Remote
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Closing date
- Today
- Source
- Workday
Description
What You'll Do
- Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends.
- Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.
- Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
- Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
- Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.
Travel as needed.
What You'll Bring
- 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries.
- Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions.
- Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.
- Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories.
- Experience creating sales enablement content and supporting commercial teams throughout the sales cycle.
- Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously.
- Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority.
- Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes.
- Experience with automotive, mobility, data and analytics, or technology solutions is preferred.
- Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.
Skills
ConfluenceProject Management