Details about the job offer

Building relationships. Creating relevance. Growing new audiences.

We are looking for a Creator & Community Manager (all genders) to help IFA build its own creator community, connect with new audiences and develop creative collaborations, content and experiences.

Going beyond traditional influencer marketing, you will combine audience insight, relationship building and creative thinking to strengthen IFA's relevance, support our campaigns and create new opportunities for exhibitors and partners.

Your mission

You will develop IFA's creator community into a strong, year-round network that brings together creators, audiences and brands, creating value well beyond the event itself.

• Audience Development: Identify new and relevant audiences and communities, understand what matters to them and explore how IFA can connect with them through creators, content and experiences.
• Creator Network & Community Building: Grow IFA's own network of creators, influencers and cultural voices. Build lasting relationships and develop year-round programmes, community touchpoints and creator experiences that encourage participation, loyalty and organic engagement.
• Creative Collaborations & Content: Develop creator-led content, social media formats and experiences, from individual collaborations to larger projects with media, platforms and cultural partners.
• Creator Partnerships & Campaign Activation: Identify and manage paid creator collaborations that help IFA reach priority audiences and strengthen its campaigns. Work closely with Campaign Marketing on planning, creator selection, content and activation.
• Commercial & Exhibitor Opportunities: Explore how IFA's creator network and content formats can create additional value for exhibitors and partners. Develop relevant collaborations and commercial concepts together with Sales and Partnerships teams.
• Budget & Impact: Manage creator budgets, negotiations, contracts and usage rights. Evaluate activities against relevant objectives, including audience growth, engagement, organic reach, campaign effectiveness and commercial value.

Your profile

You bring relevant professional experience in creator or influencer marketing, community building, talent relations, content partnerships or a comparable creative and audience-focused environment.

You have a strong instinct for storytelling, engaging content formats and cultural relevance. You understand how to build relationships that last and how to turn them into ideas that benefit creators, audiences and brands.

Ideally, you will have:

• Experience building creator relationships and managing collaborations from idea to execution
• A strong understanding of the creator economy and platforms such as Instagram, TikTok and YouTube
• Experience developing collaborative social media content and creative formats
• Genuine curiosity about communities, audience behaviour and emerging cultural trends

• An understanding of how creator activity contributes to brand awareness, engagement and campaign performance
• Strong relationship-building and negotiation skills, working with creators, talent management, agencies, brands and internal teams
• Experience managing budgets, contracts, deliverables and usage rights
• Strong project management skills and the ability to work across departments
• Excellent German and English language skills

An established network across creators, talent management, media and relevant cultural communities is a strong plus. Experience in technology, lifestyle, entertainment, media, events or culture is an advantage.

Why us?

What Makes This Role Special

This role gives you the opportunity to help shape who IFA connects with next and what we can create together.

You will help build a creator community that grows beyond the five days of IFA, developing new ways for creators to connect, contribute and return throughout the year. From creative content and community experiences to collaborations with exhibitors and international brands, you will have the freedom to develop ideas and bring them to life.

We offer

• The opportunity to shape IFA's creator community with a high degree of ownership and creative freedom
• The chance to work with international creators, cultural voices, media and some of the world's leading technology brands
• The opportunity to take ideas from first concept through to content, campaign and live experience
• Access to an international network of market leaders, creators and cultural partners
• A workplace where you can actively contribute to shaping industry and cultural trends
• A modern office in the center of Berlin
• Contribution to a company pension scheme
• Subsidy for E-GYM Wellpass or Businessbike
• Access to attractive corporate benefits