Head of Distribution Proposition (PFA)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Head of Distribution Proposition is responsible for shaping and driving PFA’s distribution proposition across recruitment, professional development, productivity, and sales growth. The role is accountable for developing and executing distribution strategies and initiatives that support sustainable business growth, achieve budgeted targets across both PACS and third-party providers, and strengthen the firm’s sales force.
As a key member of the PFA leadership team, the role works closely with PACS distribution leadership to ensure strategic alignment, consistent execution, and effective collaboration as One Agency. The role is also responsible for providing performance, sales advisory, and distribution-related reporting to PFA’s Management Committee and Board of Directors.
The role also leads the development and enhancement of the firm’s value proposition through strategic partnerships and third-party product onboarding. This includes identifying business opportunities, evaluating and managing distribution partnerships, overseeing product onboarding and governance processes, and ensuring that propositions remain competitive, customer-focused, regulatory-compliant, and aligned with the firm’s strategic objectives.

Job Description:

• Plans and executes recruitment, activation, and productivity growth strategies to achieve the firm’s sales, manpower, and business objectives.
• Drives revenue growth across all business lines and supports the overall profitability of the firm.
• Develops and strengthens the firm’s value proposition through strategic third-party partnerships and product onboarding across Life, Wealth, and General Insurance.
• Identifies and evaluates new business opportunities, distribution partnerships, and product propositions that enhance the firm’s competitiveness and customer offering.
• Negotiates commercial terms with partners and ensures that agreed terms are fair, commercially sound, and aligned with the firm’s strategic objectives.
• Works closely with PACS Business Development teams and other third-party partners to resolve issues, facilitate seamless sales process, and address agency-related matters.
• Works closely with the PFA Operations team to resolve operational matters and support effective execution of distribution initiatives.
• Oversees Distribution and Customer-related outsourced services provided by PACS, including Business Development, Business Generation, Customer Segments, Digital Enablement, Distribution Operations, Distribution Performance Management, Distribution Risk, Distribution Learning and Development, Manpower Management, Manpower Services, Marketing and Events, and Recruitment.
• Works closely with the PACS Recruitment team to drive the firm’s manpower growth, including crossovers, organic recruits, and experienced industry hires.
• Establishes and maintains strong relationships with the sales force to support effective engagement, communication, and operational effectiveness.
• Provides and facilitates the necessary support to motivate and enable the sales force to achieve business objectives.
• Ensure that sales and distribution operations comply with applicable regulatory requirements by establishing appropriate procedures and guidelines.
• Undertakes any other responsibilities or projects assigned by the CEO.

Who we are looking for:

• Proactive, result oriented, with growth mindset and capacity to think out of the box.
• Excellent written and verbal communication skills
• Good interpersonal skills and communication with all levels of management
• Possess business or industry insights with demonstrable analytical skills

• Have good organization skill and be meticulous paying attention to details
• Able to work in a fast-paced environment

 

Working Experience:

• Minimum 10 years of sales and staff management experience within the Financial Adviers sector displaying a high degree of leadership, interpersonal, and communication skills.

 

Education:

• Bachelor’s degree in business, business management or other related fields.

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.