- Location
- United States
- Department
- Sales
- Seniority
- Manager
- Source
- PCRecruiter
Description
RV Sales Manager
Our Client:
Our client is a privately owned and highly respected RV dealership group with an established presence across multiple regions of the US. Backed by accomplished leadership and a strong reputation within the RV industry, the organization continues to grow through disciplined operations, thoughtful investment, and an unwavering commitment to the customer experience. This Eastern PA dealership represents an important part of that continued growth, with active expansion of its facilities and infrastructure reflecting ownership’s commitment to its future. Just as importantly, they take excellent care of their people and maintain a professional, team oriented environment where employee satisfaction, work life balance, and long term career stability are valued.
The Opportunity:
Our client is seeking an intelligent, driven Sales Manager to rebuild and reenergize the sales department at a growing dealership undergoing active expansion. The incoming leader will be trusted to evaluate the operation, establish effective sales processes, strengthen training and development, and create clear expectations for performance and accountability. This role calls for a hands on leader who enjoys coaching on the floor, building a capable and motivated team, and translating opportunity into consistent results. With engaged ownership and continued investment in the dealership’s facilities and infrastructure, this is an outstanding opportunity to shape the department and position it for sustained growth.
Benefits:
- Competitive salary, lucrative compensation programs with incentives
- Cost of living advantage
- Medical benefits
- 401K with 50% company match
- Potential for relocation assistance for the right candidate
- Access to the rental fleet
- PTO: vacation and sick time, increasing over time
- Annual profit sharing
- Strong team atmosphere in a privately owned dealership group
- Excellent leadership throughout the organization
Duties and Responsibilities:
- Provide hands on leadership and daily oversight of the sales department, establishing clear expectations for performance, accountability, professionalism, and customer care.
- Evaluate the department’s people, processes, and performance, implementing improvements that rebuild momentum and support the dealership’s continued growth.
- Establish, refine, and consistently enforce sales processes, including lead management, appointment setting, customer engagement, deal progression, follow up, and delivery.
- Maintain an active presence on the sales floor, coaching Salespeople in real time, assisting with customer interactions, and helping advance opportunities toward a successful close.
- Recruit, hire, onboard, train, and develop a capable sales team while addressing performance gaps and retaining productive team members.
- Conduct regular sales meetings, individual coaching sessions, and structured training focused on product knowledge, sales techniques, customer experience, and process execution.
- Manage the sales department financial performance, including unit sales, revenue, gross profit, expenses, and departmental P&L results.
- Structure and desk deals, evaluate trade opportunities, and guide negotiations to support sales volume, protect profitability, and maintain customer trust.
- Establish individual and departmental goals, monitor key performance indicators, and use CRM reporting and other performance data to identify opportunities and take corrective action.
- Ensure disciplined and accurate use of the dealership’s CRM and DMS, maintaining visibility into customer activity, lead follow up, deal status, and sales performance.
- Work closely with ownership and dealership leadership on inventory needs, pricing, merchandising, aging units, and strategies that improve inventory turn and profitability.
- Maintain strong product and competitive market knowledge, ensuring the sales team can effectively explain RV features, benefits, ownership considerations, and available alternatives.
- Coordinate closely with F&I to support efficient deal processing, accurate documentation, and a consistent customer experience, providing coverage as needed.
- Collaborate with Service, Parts, and delivery personnel to establish realistic customer expectations, coordinate timely deliveries, and strengthen communication across departments.
- Resolve escalated customer concerns with professionalism and sound judgment, reinforcing the dealership’s reputation for ethical operations and customer care.
- Work closely with ownership and dealership leadership to align staffing, sales capacity, and departmental priorities with the store’s expanding facilities and infrastructure and play a pivotal role in carrying the expansion efforts out day to day.
- Ensure sales activities, advertising representations, customer commitments, and transaction documentation comply with company policies and applicable requirements.
Qualifications:
- 3–5+ years of dealership based sales management experience, with a proven track record of leading a successful sales operation.
- RV industry experience is strongly preferred. Accomplished sales leaders from other dealership environments will be considered based on demonstrated success rebuilding sales departments, developing teams, and improving performance.
- Documented results in improving sales volume, gross profit, closing performance, process execution, and team productivity, supported by strong professional references.
- Demonstrated ability to assess an existing sales operation, identify performance gaps, establish priorities, and lead meaningful, sustained improvement.
- Hands on leadership style with an active presence on the sales floor and the ability to coach, support, motivate, and hold Salespeople accountable.
- Proven experience recruiting, hiring, onboarding, training, and developing a productive sales team.
- Strong command of dealership sales processes, including lead management, appointment setting, customer engagement, negotiations, follow up, and delivery.
- Experience structuring and desking deals, evaluating trades, and balancing sales volume with gross profit and customer satisfaction.
- Demonstrated ownership of sales department financial performance, including revenue, gross profit, expenses, and P&L results.
- Proficiency with dealership CRM and DMS platforms, including establishing and enforcing disciplined use throughout the sales team.
- Ability to analyze sales activity and performance data, identify trends, and translate findings into effective coaching and operational decisions, and reporting.
- Current and working knowledge of inventory management, pricing, merchandising, and aging inventory strategies.
- Understanding of F&I operations and their contribution to dealership profitability and the customer experience; prior experience providing F&I coverage is valued.
- Ability to build productive working relationships with Service, Parts, F&I, and dealership leadership, improving communication and coordination across departments.
- Intelligent, driven, and decisive, with the judgment, initiative, and persistence needed to lead a substantial department rebuild within a growing dealership.
- Strong communication and interpersonal skills, with the ability to earn credibility, communicate expectations clearly, and address difficult conversations constructively.
- Professional and polished in appearance and presentation, with the maturity and credibility to represent the dealership effectively with customers, employees, ownership, and business partners.
- Organized and adaptable, with the ability to manage competing priorities while maintaining consistent execution in a fast paced dealership environment.
Skills
MerchandisingInventory Management