Associate Manager, Customer Growth Strategy

We Are:

Accenture Song, a new breed of agency that is all about the Experience. For us, customer experience is not an add-on; it is foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us at: Accenture Song

You Are:

• You are a growth strategist, problem solver, storyteller, and hands-on operator who is energized by helping clients answer hard growth questions.
• You are comfortable working through ambiguity, structuring complex business problems, and identifying, defining, and shaping growth opportunities that clients can act on. These opportunities may include new products, services, business models, propositions, features, customer experiences, or commercial plays.
• You understand that growth can come from many places: pure growth initiatives, core business innovation, adjacent opportunities, disruptive new ideas, or larger transformation programs where platforms, data, AI, commerce, service, product, and operating model investments need to translate into measurable customer and commercial outcomes.
• You bring experience in consulting, strategy, innovation, startups, venture-building, corporate strategy, customer strategy, or an adjacent field. You are highly comfortable using AI and GenAI tools to improve the speed, quality, and efficiency of your work, and you are curious about how new ways of working can make strategy delivery sharper and more effective.
• You will join Accenture Song Canada’s Customer Growth Strategy team, helping deliver client engagements focused on customer-led growth, innovation strategy, growth diagnostics, business case development, operating model design, and transformation value realization.

The Work:

• Support delivery of customer growth strategy engagements, including growth diagnostics, growth acceleration sprints, opportunity assessments, innovation strategy, business cases, operating model design, and transformation value realization work.
• Structure ambiguous client problems into clear workplans, hypotheses, analyses, strategic options, and executive-ready recommendations.
• Conduct and synthesize market, customer, competitor, industry, behavioral, and digital research to identify growth opportunities, risks, demand shifts, customer needs, and strategic implications.
• Develop growth opportunity maps, value pools, market sizing, segmentation, prioritization frameworks, customer journeys, value propositions, business models, monetization models, and strategic roadmaps.
• Support innovation strategy work, including whitespace identification, new product, service, and business concept development, opportunity validation, product feature alignment, pricing, and growth portfolio prioritization.
• Build business cases for growth opportunities, including value drivers, investment requirements, financial models, risks, assumptions, expected outcomes, and market attractiveness.
• Support market testing and validation of innovation ideas, including competitive assessments, customer demand validation, beachhead go-to-market planning, and project viability assessment.
• Support operating model work for organizations looking to organize, govern, fund, and scale growth more effectively.
• Design and support client workshops, stakeholder interviews, executive working sessions, and internal strategy sessions.
• Translate analysis and insight into compelling executive narratives, recommendations, and client-ready materials.
• Support growth-related transformation work by connecting platform, data, AI, commerce, service, product, and operating model initiatives to measurable customer and commercial outcomes.
• Work with senior leaders and cross-functional Accenture teams across Song, Strategy, Technology, Data & AI, Operations, and industry groups.
• Collaborate with Product Owners, Service Designers, Product Strategists, Marketing Strategists, Technical Architects, Business Analysts, Visual Designers, Researchers, Customer Leads, and other multidisciplinary team members.
• Apply AI tools and new ways of working to improve the speed, quality, and efficiency of research, analysis, synthesis, content development, and delivery.
• Contribute to reusable Customer Growth assets, methods, frameworks, thought leadership, case examples, and practice knowledge.
• Support business development activities where needed, including account research, proposal materials, pursuit support, and executive briefing documents.
• Help ensure deliverables are clear, rigorous, practical, and grounded in measurable client value.

Here’s What You’ll Need:

• 7+ years of relevant experience.
• Experience in consulting, strategy, innovation, startups, venture-building, corporate strategy, customer strategy, commercial strategy, or adjacent roles.
• Experience supporting or leading strategy projects, client workstreams, workshops, analysis, and executive deliverables.
• Experience conducting market research, customer research, competitive analysis, strategic synthesis, market sizing, segmentation, and business case development.
• Experience developing recommendations, roadmaps, business models, value propositions, financial models, or strategic options for senior stakeholders.
• Strong ability to work with ambiguity and structure complex business problems without sacrificing rigor, clarity, or quality.
• Strong storytelling skills, with the ability to turn analysis into clear, compelling executive narratives.
• Strong AI adoption, with experience using GenAI, AI-enabled research, innovation, strategy, productivity tools, and hands-on experimentation with AI agents or applications to improve quality, speed, and ways of working.
• Experience designing and facilitating workshops with clients or senior stakeholders.
• Strong written and verbal communication skills.
• Strong collaboration skills across multidisciplinary teams.
• University degree or equivalent work experience.

Bonus Points if You Have:

• Experience in service design, product strategy, B2C or B2B growth, digital transformation, and customer data, commerce, marketing, service, loyalty, or digital product initiatives.
• Experience supporting large transformation programs and connecting them to business value or customer outcomes.
• Specific industry expertise in Products, Financial Services, Health, or Public Sector
• Experience developing thought leadership, articles, POVs, blog posts, or other market-facing content that translates insights into clear, compelling perspectives.
• Ability to balance strategic thinking with hands-on delivery.
• Strong curiosity about customer behavior, market shifts, innovation, AI, investing, macroeconomics, and emerging business models
• Ability to anticipate issues, identify risks, and propose practical solutions.
• Comfort with non-consensus discussions and the ability to view constructive disagreement as a learning opportunity.
• Bias for progress over process, with the ability to figure things out and maintain momentum in ambiguous environments.
• Demonstrated competitive edge, discipline, and commitment to continuous improvement.
• Demonstrated humility, curiosity, and willingness to help others learn through both successes and failures.
• Demonstrated leadership, teamwork, and collaboration in a professional setting.
• Demonstrated passion or perseverance in a non-career-related field over a sustained period.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill a brand new position.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here:

Role Location                                    Annual Salary Range

British Columbia/Ontario                                   $105,600 to $206,400

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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