- Location
- Melbourne Support Office, Australia
- Type
- Full-time
- Department
- Marketing
- Closing date
- Jul 4, 2026
- Source
- Workday
Description
We are looking for a CRM Marketing Specialist who is just as passionate about customer journeys and data as we are about pets.
You will love bringing data and creativity together to create thoughtful, personalised experiences that truly connect. Whether it is a timely reminder, a helpful nudge, or a perfectly crafted message, you will help shape the way our customers experience Petstock at every stage of their journey.
In this role, you will take ownership of customer communications across the full lifecycle. You will ensure each message lands at just the right moment, through the right channel, and in a way that feels relevant, helpful and human. The Specialist will play a key role in strengthening engagement, building loyalty, and delivering long-term value for our customers, their pets, and our brands.
What you will bring to life:
Own lifecycle and automated customer communications across email, SMS, push notifications and other CRM channels, bringing each interaction to life
Build, manage and continuously refine customer journeys such as welcome, post-purchase, replenishment, winback and retention flows
Use data to deeply understand our customers and deliver personalised, relevant communication at scale
Test, learn and optimise campaigns across content, timing, triggers and channel mix to unlock better performance
Track and interpret performance, turning insights into meaningful improvements in engagement, retention and revenue
Collaborate with teams across digital, brand and customer experience to ensure every message feels consistent, thoughtful and on brand
What success looks like:
Proven CRM marketing experience (2–4 years) across lifecycle or customer marketing roles
Hands-on experience with CRM platforms such as Klaviyo, Insider or similar tools
Strong experience building automated journeys and triggered communications across multiple channels
Analytical capability with the ability to interpret performance data and turn insights into action
Attention to detail and strong execution skills, ensuring communications are accurate, timely and customer-focused
Why you will love this role
Real ownership of the customer lifecycle, with the opportunity to shape how and when we connect with our customers
Clear visibility of impact, with performance, engagement and customer outcomes directly linked to your work
The freedom to test, experiment and bring new ideas to life across multiple channels and touchpoints
Collaboration with passionate teams across digital, brand and customer experience, all working towards a shared purpose
A chance to create meaningful moments that make a difference for pets and the people who love them
Ready to make an impact for pets and their people? Apply now and bring your CRM expertise to Petstock.
Follow us on LinkedIn to keep up to date on life across our various brands - https://www.linkedin.com/company/petstock
In our effort to support People, Pets & Planet, we’re proud of the work our Foundation undertakes - https://www.petstock.com.au/pages/foundation
Our diversity makes us better...we are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all.
We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves
At Petstock we are passionate about supporting the communities we're part of, where possible we aim to hire candidates from the same geographic region (typically within a 80km radius) to strengthen community connections and support local economies. Whilst we do not prioritise local candidates over others, we recognise the benefits of hiring individuals who have unique insights into the local community
