Senior Executive, Marketing

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

About FWD Takaful Berhad

FWD Takaful Berhad (“FWD Takaful”) is a takaful provider in Malaysia that offers family takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia. FWD Takaful is a takaful business unit of FWD Group.

Visit https://www.fwd.com.my

Join us

We’re proud to be a company that encourages and nurtures fearless innovation in achieving our vision of changing the way people feel about takaful. Our teams come from a wide variety of industries and backgrounds because we value developing a truly diverse pool of talent that brings different perspectives and experiences. Our values – committed, innovative, proactive, open, and caring – define who we are and what we do as we work together to bring our vision to life, every single day.

• 3–5 years of hands-on experience in digital marketing.
• Proven ability to create, curate, and manage compelling social media content across platforms such as Facebook, Instagram, TikTok.
• Strong understanding of platform-native content formats, including static posts, carousels, short-form videos, stories, and reels.
• Ability to develop content that aligns with brand tone, campaign objectives, and audience insights.
• Skilled in writing clear, engaging, and on-brand captions, including CTA-driven and campaign-led messaging.
• Experience briefing or collaborating with designers, videographers, and agencies for visual and video content production.
• Basic capability to adapt or review creative assets to ensure visual consistency and messaging clarity.
• Experience ensuring all social media content complies with brand, legal, and regulatory guidelines.
• Familiarity with social performance metrics such as engagement rate, video views, reach, sentiment, and follower growth.
• Good grasp of brand tone, messaging consistency, and customer journey across digital touchpoints.
• Able to evaluate and brief content for social media, digital ads, websites, and landing pages.
• Strong coordination skills across internal teams (brand, product, compliance, operations) and external partners.
• Able to manage multiple projects and timelines simultaneously.
• Comfortable presenting updates and recommendations to managers and senior stakeholders.
• Detail-oriented, organised, and highly accountable.
• Strong written and verbal communication skills.
• Proactive, adaptable, and willing to learn new tools or platforms.
• Able to work independently while collaborating effectively within a team.
• Ability to converse and write in both BM & English.