- Salary
- $175k – $200k/yr
- Location
- Atlanta, GA
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- VP
- Source
- Lever
Description
The Role We Need:
PadSplit is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. We need a marketing leader who can translate ambitious growth targets into measurable results, diversify our acquisition channels, and build a scalable marketing engine that supports PadSplit's mission of solving the affordable housing crisis.
The Person We Are Looking For:
We are looking for a high-slope, hands-on marketing leader who has scaled consumer or marketplace businesses through performance marketing, data-driven decision-making, and disciplined experimentation. You have deep expertise in paid acquisition and marketing unit economics, but you also understand how organic, lifecycle, social, referral, and brand marketing work together to drive growth. You are equally comfortable setting direction, managing a team, and getting into the weeds of campaigns, dashboards, and channel performance.