Senior Manager, Market Intelligence

The Senior Manager, Market Intelligence serves as the primary analytical resource for market research and reporting. This role oversees ACOG’s industry, market, brand, membership, and product research programs, leading to actionable insights to achieve organizational goals and operational priorities.

This role collaborates closely with IT, data, and membership teams to integrate membership, usage, and market data into organizational reporting while supporting leadership with accurate, timely, and actionable intelligence. The Senior Manager, Market Intelligence serves as the market research liaison for all ACOG departments, managing and supporting member and market data initiatives.

Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.

Supervisory Responsibilities:

• This position has direct supervisory responsibilities for the Membership Data Specialist.

Duties/Responsibilities:

• Evaluate internal and external research needs and opportunities and provide constructive feedback and input.
• Participate in vendor selection and management of projects outsourced to third-party suppliers of primary and secondary research.
• Serve as project manager for outsourced market research projects performed by consultants and vendors. 
• Plan, conduct and consult on quantitative surveys to ensure valid, reliable research findings that produce actionable insight.
• Plan, conduct and consult on thorough secondary research to gain insight about business and competitive issues, identify knowledge gaps, and to set parameters for potential primary research.
• Plan, conduct and consult on qualitative research activities as needed such as discussion groups, focus groups, and polls.
• Develop and manage ob-gyn market research strategy to provide timely insight into member needs, business and branding questions, issues, and challenges.
• Partner with the Membership Data Specialist to develop, maintain, and enhance interactive dashboards that visualize member behavior and key performance indicators.
• Validate analytic outputs and ensure alignment with business rules, lifecycle definitions, and governance standards.
• Guide the development of predictive models, including AI tools, by translating business needs into analytic requirements and reviewing model performance.
• Support membership reporting needs across the organization including translation of data to inform business needs, monthly dashboards, ad hoc reports, leadership presentations, and executive-level metrics.
• Produce reporting that connect member data to organizational goals, including revenue, engagement, and program participation.
• Serve as the subject matter expert for member lifecycle analytics and ensure consistent use of definitions and metrics across departments.
• Perform other duties as assigned in support of organizational priorities.

Required Skills/Abilities:

• Proficiency in data visualization concepts and BI requirements definition; experience partnering with Power BI developers.
• Experience with SQL, Excel, and data management best practices.
• Minimum of 7 years of experience in market research or research methods, with experience in the health or medical industry. Experience in a membership association/medical society preferred.
• Experience analyzing and reporting data to identify issues, trends, patterns or exceptions to drive improvement of results and find solutions.
• Demonstrated market research experience and acumen with qualitative and quantitative research methods and primary and secondary research sources.
• Demonstrated ability to interpret and explain large amounts of data.
• Excellent knowledge and hands-on experience with statistical packages such as SPSS, Qualtrics, SAS or similar databases.
• Understanding data integration workflows.
• Familiarity with predictive modeling techniques and membership lifecycle analytics.
• Excellent communication skills, with the ability to simplify complex data.
• Strong problem-solving abilities and curiosity.
• Collaborative mindset suited for cross-department teamwork.

Education and Experience:

• Bachelor’s degree in data analytics, business intelligence, information system or related field.
• 7 years in data analytics, business intelligence, or CRM/AMS data management.
• Demonstrated experience building dashboards (e.g. Tableau, Power BI preferred) and created predictive models.
• Experience with CRM/AMS systems (NetForum preferred, Salesforce, iMIS, or similar).
• Understanding of membership/customer life cycle.
• Non-profit/association experience preferred.