Manager, Experiential & Community Activation

Who you are

This role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences. 

This role acts as a bridge between partnerships, creators, content, and community, ensuring every experience is designed to generate both real-world impact and scalable content. 

Key Responsibilities

Experiential Strategy & Execution 

• Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities 
• Plan and manage events including: 
  • Pop-ups 
  • Retail activations 
  • Partnership events (sports, lifestyle, etc.) 
  • Community gatherings 
• Ensure all experiences are on-brand, high-impact, and operationally sound 

Partnership Activation 

• Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences 
• Identify opportunities to extend partnerships into: 
  • Content moments 
  • Community engagement 
  • Creator participation 
• Ensure partnerships deliver against both brand and business objectives 

Community-Led Activation 

• Collaborate with Community & Insights to: ○ Identify and invite key community members and advocates 
  • Build community-first event experiences 
• Create opportunities for superfans and creators to engage with the brand IRL 

Creator & Content Integration 

• Partner with Influencer Marketing to incorporate creators into events and activations 
• Ensure all experiential moments are designed for content capture and amplification 
• Work with Content team to extend the life of events across social channels 

Sampling & Grassroots Engagement 

• Own sampling strategy across experiential and community touchpoints 
• Develop grassroots programs that drive product discovery and trial 
• Identify scrappy, high-impact ways to get product into consumers’ hands 

Operations & Measurement 

• Manage vendors, budgets, logistics, and timelines 
• Build scalable playbooks for repeatable event execution 
• Define and track KPIs including:
  • Attendance and engagement 
  • Content generated 
  • Samples distributed and conversion 
  • Brand lift and community feedback 

Success Metrics 

• Experiential ROI (attendance, engagement, earned impact) 
• Volume and quality of content generated from events 
• Sampling reach and conversion metrics 
• Community participation and satisfaction 
• Effectiveness of partnership activations 

Supergoop! shines bright for you and offers employees: 

• Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care. 
• Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting. 
• Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources. 
• Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace. 
• Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage. 
• Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance. 
• Time Off: Four weeks of accrued Paid Time Off, generous Company Holiday Schedule, Unlimited sick time, Flexible Summer Friday’s, Soft Office Close from Christmas - New Years 
• Future Planning: 401(k) retirement savings plan with company match. 
• Employee Perks: Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program 
• Environment: Hybrid work environment in bright and sunny offices in San Antonio and/or New York City